Public Relations Manager

Company Description

Vicara PR specialises in crafting compelling narratives that build lasting connections between brands and their audiences. We offer expertise in public relations, strategic communications, and brand reputation management to enhance visibility and shape narratives in today’s dynamic media landscape. Our integrated approach includes media relations, thought leadership, crisis management, and digital PR to ensure every message resonates with the target audience. Guided by creativity and industry insight, we are committed to delivering measurable results that drive our clients’ success.

Role Description

We are seeking a dedicated Public Relations Manager to join our team in Mumbai. This is a full-time role where you will oversee and execute :

PR strategies

Manage media relations

Develop compelling press releases

Lead public outreach efforts.

Key responsibilities include building and maintaining strong relationships with media outlets, creating and implementing strategic communication plans, and promoting brand visibility through effective public relations campaigns.

Qualifications

Proficiency in creating and distributing Press Releases and managing relationships with media outlets

Strong skills in Communication, Public Relations, and fostering professional networks

Expertise in Strategic Communications, including developing and implementing communication strategies

Excellent organisational and project management abilities

Proficiency in digital tools for communication and public relations

Previous experience in a Public Relations or similar role (preferred)

Content Writing

Write and edit press releases, media pitches, and other promotional creative to generate positive media coverage and increase brand awareness.

Team Management Skills

Monitor media coverage and provide regular reports on media performance, including audience reach and sentiment analysis.

Organise and manage media events, including press conferences, media interactions, and tours.

Oversee day-to-day operations

Why Join U s :

Opportunity to work on high-impact brands across sectors

Exposure to both media and strategic communication functions.

Learn on the job

Making mistakes without worrying about getting fired : )

Direct visibility with senior leadership and decision-makers.

DM us or email us your CVs on info@wearevicara.com

Cheers : )