Job Title : Sales Executive / Program Advisor-NICMAR Digital Education
Function : Sales & Business Development
Location : Mumbai
Reports to position : Head B2C Sales
Team Management Role : No
Job Purpose :
The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.
Job Outline :
- Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.
- Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.
- Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.
- Record and update customer interactions systematically using CRM tools.
- Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.
- Provide feedback based on customer interactions to enhance sales strategies and program offerings.
- Ensure a customer-centric approach to deliveran outstanding enrolment experience.
- Continuously improve sales skillsand product knowledgethrough ongoing training and development sessions.
Job Specification :
Knowledge / Education :
Bachelor’s degree in Business, Marketing, or a related discipline.Familiarity with sales techniques and CRM software is advantageous.Specific Skills :
Strong interpersonal and communication skills, with the ability to persuade and influence.Effective problem-solving capabilities and customer service orientation.Ability to manage time efficiently and handle multiple tasks.Comfortable with sales targets and working in a results-driven environment.Basic proficiency in sales data reporting and analytics.Desirable Experience :
1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.Proven track record in achieving sales targets and managing customer relationships.Job Interface / Relationships :
Internal :
Marketing & Branding teamsProduct Development teamsAcademic and Operations teams External :Prospective and enrolled studentsDigital marketing agencies(as required)Key Responsibilities (% Time Spent) :
Customer Interaction and Sales Calls : 50%Lead Follow-ups and Conversion : 20%CRM and Sales Data Management : 15%Participation in Marketing and Promotional Activities : 10%Continuous Learning and Skill Development : 5%Key Result Area - KPI Measures :
Enrollment Conversion Rate : 30%Achievement of Individual Sales Targets : 30%Customer Satisfaction and Feedback Scores : 20%CRM Accuracy and Timeliness : 10%Contribution to Team and Organizational Initiatives : 10%Additional Input :
High adaptability and willingness to learn.Commitment to maintaining professional integrity and NICMAR’s standards.