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Program Outreach Specialist

Program Outreach Specialist

NICMARRepublic Of India, IN
21 hours ago
Job description

Job Title : Sales Executive / Program Advisor-NICMAR Digital Education

Function : Sales & Business Development

Location : Mumbai

Reports to position : Head B2C Sales

Team Management Role : No

Job Purpose :

The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.

Job Outline :

  • Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.
  • Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.
  • Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.
  • Record and update customer interactions systematically using CRM tools.
  • Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.
  • Provide feedback based on customer interactions to enhance sales strategies and program offerings.
  • Ensure a customer-centric approach to deliveran outstanding enrolment experience.
  • Continuously improve sales skillsand product knowledgethrough ongoing training and development sessions.

Job Specification :

Knowledge / Education :

  • Bachelor’s degree in Business, Marketing, or a related discipline.
  • Familiarity with sales techniques and CRM software is advantageous.
  • Specific Skills :

  • Strong interpersonal and communication skills, with the ability to persuade and influence.
  • Effective problem-solving capabilities and customer service orientation.
  • Ability to manage time efficiently and handle multiple tasks.
  • Comfortable with sales targets and working in a results-driven environment.
  • Basic proficiency in sales data reporting and analytics.
  • Desirable Experience :

  • 1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.
  • Proven track record in achieving sales targets and managing customer relationships.
  • Job Interface / Relationships :

    Internal :

  • Marketing & Branding teams
  • Product Development teams
  • Academic and Operations teams External :
  • Prospective and enrolled students
  • Digital marketing agencies(as required)
  • Key Responsibilities (% Time Spent) :

  • Customer Interaction and Sales Calls : 50%
  • Lead Follow-ups and Conversion : 20%
  • CRM and Sales Data Management : 15%
  • Participation in Marketing and Promotional Activities : 10%
  • Continuous Learning and Skill Development : 5%
  • Key Result Area - KPI Measures :

  • Enrollment Conversion Rate : 30%
  • Achievement of Individual Sales Targets : 30%
  • Customer Satisfaction and Feedback Scores : 20%
  • CRM Accuracy and Timeliness : 10%
  • Contribution to Team and Organizational Initiatives : 10%
  • Additional Input :

  • High adaptability and willingness to learn.
  • Commitment to maintaining professional integrity and NICMAR’s standards.
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    Outreach Specialist • Republic Of India, IN

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