Talent.com
Marketing Head (Pharma)
Marketing Head (Pharma)BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • Surat, Gujarat, India
No longer accepting applications
Marketing Head (Pharma)

Marketing Head (Pharma)

BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • Surat, Gujarat, India
1 day ago
Job description

Role Overview : The Marketing Head will lead the overall marketing function of Biotics Lab, driving brand strategy, product growth, digital initiatives, field activation, and promotional activities. The role involves close coordination with Sales, Product Management, HR, and Operations to ensure consistent brand messaging and effective market penetration.

Key Responsibilities

1. Strategic Planning & Brand Management

  • Develop and execute annual marketing plans aligned with organizational goals.
  • Strengthen brand identity across all divisions and ensure uniform communication.
  • Conduct competitor analysis, customer insights, and market trend studies.
  • Lead new product launch strategies and branding activities.

2. Product & Campaign Management

  • Plan, design, and roll out promotional campaigns, medical marketing content, and scientific detailing aids.
  • Work closely with product managers to enhance product positioning and visibility.
  • Ensure timely creation of visual aids, LBLs, brochures, and digital marketing material.

    • 3. Sales Coordination

  • Collaborate with ZSMs, RSMs, ASMs, and TMs to support field-force needs.
  • Plan CME programs, doctor engagement activities, brand awareness initiatives.
  • Monitor campaign effectiveness and support sales for boosting prescriptions and conversions.

    • 4. Digital Marketing & Communications

  • Oversee all digital platforms—website, social media, Google Ads, SEO, and content marketing.
  • Create communication strategies for internal and external stakeholders.
  • Manage corporate presentations, marketing collaterals, and newsletters.

    • 5. Training & Development

  • Support HR and Training Manager in field-force product training.
  • Build training modules for new product launches and brand refreshes.

    • 6. Reporting & Governance

  • Provide monthly marketing dashboards, progress reports, and ROI analysis.
  • Ensure all marketing activities comply with company policies and ethical guidelines.

    • Required Skills & Qualifications

  • Preferred Bachelor’s degree in Pharmacy, Life Sciences, Business, or related field with MBA (Marketing)
  • Minimum 6–10 years of experience in Pharma / Healthcare marketing.
  • Strong understanding of medical marketing, doctor engagement, and product positioning.
  • Excellent leadership, communication, and project management skills.
  • Proficient in digital marketing, branding, and campaign analytics.
  • Ability to lead cross-functional teams and work in a fast-paced environment.

    • Apply at : careers@bioticslab.com

    Contact : 9995009532

    Create a job alert for this search

    Head Marketing • Surat, Gujarat, India

    Related jobs
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    Oyster MR • surat, gujarat, in
    Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy. This senior role is ideal for a performance-focused leader with...Show more
    Last updated: 1 day ago • Promoted
    Marketing and Growth Strategist

    Marketing and Growth Strategist

    Little Millennium Education Pvt Ltd • Sūrat, Republic Of India, IN
    We’re Looking for a Marketing Trailblazer!.Manager – Marketing | Little Millennium Education Pvt Ltd.Do you believe great brands are built on purpose, passion & powerful storytelling?.India’s most ...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Aachari • Sūrat, Republic Of India, IN
    We focus on creating contemporary, well-crafted clothing for men who value style, confidence, and comfort.Digital Marketing Manager – Performance & Growth. You’ll work directly with the founders to ...Show more
    Last updated: 25 days ago • Promoted
    Sales Head

    Sales Head

    Amicorp Group • Surat, Gujarat, India
    ABOUT US : Amicorp Group is an independent leading global provider of asset management, fund administration, trust fiduciary and corporate services to mostly corporate but also high-net-worth clien...Show more
    Last updated: 24 days ago • Promoted
    Marketing Head (Generics)

    Marketing Head (Generics)

    Cadila Pharmaceuticals Limited • Surat, Gujarat, India
    Job Title : Marketing Head – Generics Therapy Location : Bhat , Ahmedabad Department : Marketing Job Summary : Lead the marketing function for the Generics Therapy portfolio, driving strategic bran...Show more
    Last updated: 16 days ago • Promoted
    Marketing Head (Generics)

    Marketing Head (Generics)

    BIOTICS LAB LIFE SERVICES PRIVATE LIMITED • Sūrat, Republic Of India, IN
    Job Title : Marketing Head – Generics TherapyLocation : Bhat, AhmedabadDepartment : MarketingJob Summary : Lead the marketing function for the Generics Therapy portfolio, driving strategic brand plannin...Show more
    Last updated: 14 hours ago • Promoted • New!
    South Asia Regional Head

    South Asia Regional Head

    GenScript • Surat, IN
    Responsible to develop grain processing business particularly in biofuel ethanol in South Asia as per aligned with organizational mission and targets. Identify and capitalize on regional opportuniti...Show more
    Last updated: 30+ days ago • Promoted
    Ecommerce Marketing

    Ecommerce Marketing

    ZebraLearn • Surat, Gujarat, India
    Zebralearn, a leading e-learning platform, is seeking a motivated and experienced Marketplace Manager / E-commerce Manager to join our team. As an Ecommerce Manager, you will be responsible for develo...Show more
    Last updated: 24 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Rollers India • mohali, gujarat, in
    Global Digital Marketing Opportunity – Bicycle Brand Expansion with Rollers India.Rollers India is a leading bicycle brand in India, specializing in premium bikes for adults and children, with two ...Show more
    Last updated: 1 day ago • Promoted
    Brand and Engagement Lead

    Brand and Engagement Lead

    Little Millennium Education Pvt Ltd • Sūrat, Republic Of India, IN
    We’re Looking for a Marketing Trailblazer!.Manager – Marketing | Little Millennium Education Pvt Ltd.Do you believe great brands are built on purpose, passion & powerful storytelling?.India’s most ...Show more
    Last updated: 4 days ago • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal Search • Surat, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Little Millennium Education Pvt Ltd • Surat, Gujarat, India
    We’re Looking for a Marketing Trailblazer!.Manager – Marketing | Little Millennium Education Pvt Ltd.Do you believe great brands are built on purpose, passion & powerful storytelling?.India’s most ...Show more
    Last updated: 30+ days ago • Promoted
    Head of Ecommerce

    Head of Ecommerce

    Janasya • Surat, Gujarat, India
    Dynamic professional with 5+ years of.Minimum education level should be graduation, NIFT / Pearl or premier MBA preferred. A professional, who is comfortable interacting with multiple levels of organi...Show more
    Last updated: 15 days ago • Promoted
    Marketing coordinators

    Marketing coordinators

    Neat Everyday • Surat, Gujarat, India
    Company Description Neat Everyday is dedicated to making wellness effortless by crafting nutraceuticals and superfood oils that are FSSAI-certified, vegan, and cold-pressed for superior quality.Ba...Show more
    Last updated: 21 days ago • Promoted
    VP / Senior VP ( BU Head / Divisional Head )-Gynecology Therapy

    VP / Senior VP ( BU Head / Divisional Head )-Gynecology Therapy

    Cadila Pharmaceuticals Limited • Surat, Gujarat, India
    Job Description : VP / Senior VP – BU Head / Divisional Head (Gynecology Therapy) Job Location : Bhat, Ahmedabad Department : Sales & Marketing Role Overview The VP / Senior VP – BU Head (Gynecolo...Show more
    Last updated: 13 days ago • Promoted
    SaaS Sales and Marketing Head

    SaaS Sales and Marketing Head

    Shipturtle • Surat, Gujarat, India
    Job Title : SaaS Sales and Marketing Head Job Category : Sales & Marketing Job Location : Ahmedabad (Onsite) About Us : Shipturtle is transforming eCommerce through collaborative, tech-driven solu...Show more
    Last updated: 17 days ago • Promoted
    Performance Marketing - Meta Ads

    Performance Marketing - Meta Ads

    Salt Media • Surat, IN
    Salt Media is a creative-first performance marketing agency built for modern D2C brands.We scale brands with breakthrough creatives, tight experimentation loops, and deep funnel ownership.If you’re...Show more
    Last updated: 3 days ago • Promoted
    Sales and Marketing Lead

    Sales and Marketing Lead

    JcurveIQ • surat, gujarat, in
    Sales and Marketing Lead – JcurveIQ (B2B SaaS, FinTech).Full time (founding team role).JcurveIQ is an AI powered equity research workspace for hedge funds, family offices and institutional investor...Show more
    Last updated: 6 hours ago • Promoted • New!