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Team Lead Copywriter

SRV Mediatiruchirappalli, tamil nadu, in

5 hours ago

Job description

About SRV Media

SRV Media is a full-service digital marketing agency, shaping powerful brand stories through performance-driven campaigns. We thrive on creativity, strategy, and innovation. As our Lead Copywriter, you will play a pivotal role in defining the voice of our clients and elevating creative excellence across teams.

Key Responsibilities

Creative Leadership : Own and drive the tone, style, and creative direction of copy across digital, print, and video platforms.
Strategic Storytelling : Craft compelling narratives aligned with brand goals, campaigns, and audience insights.
Campaign Development : Collaborate with designers, art directors, and strategists to conceptualize integrated campaigns for top brands.
Content Oversight : Review, edit, and refine content pieces (ads, blogs, landing pages, social media, video scripts, pitch decks) ensuring high standards of clarity, creativity, and brand alignment.
Mentorship : Lead and mentor a team of copywriters and content creators, fostering growth and innovation.
Client Collaboration : Engage directly with clients to understand briefs, pitch creative concepts, and present copy-driven solutions.
Trendspotting : Stay on top of cultural, digital, and industry trends to infuse fresh ideas into campaigns.

Desired Skills & Competencies

Strong command over English with flair for persuasive and impactful storytelling.

Proven track record of conceptualizing and delivering creative campaigns across multiple channels.

Ability to adapt tone of voice across industries – from tech and finance to lifestyle and FMCG.

Understanding of SEO, performance marketing, and content strategy.

Excellent collaboration skills with a creative-meets-strategic mindset.

Leadership skills with experience managing and inspiring a content team.

Qualifications

Bachelor’s / Master’s degree in English, Journalism, Mass Communication, Advertising, or related fields.

6+ years of experience in copywriting, with at least 2 years in a senior or lead role.

Agency background preferred.

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Team Lead • tiruchirappalli, tamil nadu, in