Campaign Development Lead

Location : Unitech Cyberpark, Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

Experience : 1-3 years

Responsibilities :

• Marketing Strategy Development : Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
• Client Insight & Analysis : Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
• Creative Ideation : Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand’s positioning.
• Collaboration for Creative Direction : Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
• Market Intelligence : Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
• Brand Consistency : Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
• Client Engagement & Escalations : Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
• Performance Optimization : Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
• Creative Problem-Solving : Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.
• Pitch Deck Development : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.
• Multi-Brand Management : Experienced in handling multiple brands across diverse industries, with a clear understanding of their creative needs.
• Campaign Presentation : Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.
• Integrated Coordination : Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.
• AI Generalist : Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.
• Quality Assurance : Review content and creative deliverables thoroughly to ensure accuracy, consistency, and alignment with brand guidelines before final release.

Benefits