Business Transformation Lead

About Plum

Plum is a new-age beauty brand built on skincare celebrating the chemistry in life. We blend chemistry, creativity, and consumer insight to create high-performance beauty that resonates with today’s evolving consumer. With rapid expansion across categories, channels, and geographies, we’re building one of India’s most dynamic beauty ecosystems.

About the role

The Founder’s Office at Plum plays a key role in the growth and transformation of the business. You’ll work directly with the Founder & CEO on projects that drive business outcomes - from revenue strategy and channel expansion to marketing effectiveness and organizational scaling. This role is equal parts strategy, analytics, and hustle - for someone who enjoys connecting data to decisions and decisions to results and working with a wide range of teams internally and externally.

What you’ll do

• Partner with the Founder & leadership team to define and track key growth priorities across online, offline, and emerging channels.
• Drive revenue acceleration projects, e.G., pricing strategy, portfolio mix optimization, and marketing ROI analysis.
• Identify whitespace opportunities in products, formats, or markets and translate them into actionable business plans.
• Build financial and business models to support decision-making on launches, campaigns, and partnerships.
• Work cross-functionally with marketing, category, finance, and operations teams to ensure alignment and execution excellence.
• Lead deep dives into performance metrics - from funnels to distribution efficiencies - and recommend course corrections.
• Prepare strategic documents, investor updates, and quarterly business reviews.
• Anticipate needs, connect dots, and help the Founder’s bandwidth focus on the most strategic levers.
• Stay close to the consumer - translating insights and data into growth experiments that can scale.

What we’re looking for

Why this role matters

Plum is scaling fast and ambitiously. The Founder’s Office sits at the intersection of strategy, growth, and execution, ensuring every lever of the business works in sync toward sustainable, profitable growth. You’ll gain a 360° view of what it takes to build and scale a modern beauty brand and play a hands-on role in shaping its next growth curve.

Location : Thane, Mumbai