EIR – Brand Growth & Creative Strategy

Job Description

Role Overview

This role is an insight-driven role responsible for guiding Brand Growth & Creative

Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role

responsible for defining the brand’s creative direction and growth strategies and guiding the

Marketing team to drive consistent, compelling, and high-performing brand experiences

across all platforms.

This position also acts as a bridge between the creative and commercial aspects of

marketing—ensuring that campaigns, product communication, and packaging innovations

are strategically grounded and aligned with the brand’s goals.

Working in close alignment with the Team Lead – Marketing this role provides creative and

strategic input to ensure cohesive, performance-aligned brand growth.

Key Responsibilities

1. Brand Positioning & Strategic Development

Refine brand positioning and value propositions in alignment with evolving business

and customer needs.

Translate customer insights, and market trends into cohesive creative strategies.

Maintain and evolve brand voice, tone, and storytelling frameworks across channels.

2. Create execution playbooks for best creative implementation across platforms

(Offline & Online)

Develop structured and platform-specific creative implementation guides that define

visual and verbal communication across touchpoints.

Outline design templates, messaging frameworks, photography / visual guidelines,

and tone of communication for each channel.

Ensure all stakeholders (internal teams and external agencies) align with execution

SOPs for seamless brand experience across customer journeys.

3. Point of Contact (POC) for innovation / packaging

Lead ideation and conceptualization of innovative packaging formats and branding

aligned with product strategy and customer preferences.

Collaborate with Product Development, Design, and Procurement teams to ensure

packaging is functional, aesthetically aligned with the brand, and resonates with

target consumers.

Benchmark against industry trends and consumer insights to propose new packaging

ideas and design iterations.

4. Campaign Strategy & Creative Direction

Ideate and guide the development of strategic campaign themes and concepts.

Provide directional inputs on brand campaigns, product launches, and storytelling

initiatives.

Partner with the marketing team to review creative ideas and ensure brand

alignment.

5. Data-Driven Brand Growth

Collaborate with Sales, Market Research & CRM teams to derive actionable insights

from customer behavior, campaign performance, and market trends.

Recommend creative and messaging strategies to improve customer acquisition,

engagement, and retention metrics.

Lead strategic growth initiatives based on insights and present it to the Management

on weekly / bi-monthly basis.

6. Cross-functional Collaboration

Serve as a strategic advisor to marketing, product, and customer experience

teams to ensure consistent brand delivery across the funnel.

Work closely with other position’s in the Founder’s office and present the short

term and long term plans of the business.

Key Outcomes Expected

Strong, clearly positioned brand presence across channels and touchpoints.

High-quality creative output aligned with long-term brand and business objectives.

Enhanced synergy between brand storytelling and performance marketing outcomes.

Strategic clarity in marketing decision-making through informed, data-backed

guidance.

Requirements

Role Overview

This role is an insight-driven role responsible for guiding Brand Growth & Creative

Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role

responsible for defining the brand’s creative direction and growth strategies and guiding the

Marketing team to drive consistent, compelling, and high-performing brand experiences

across all platforms.

This position also acts as a bridge between the creative and commercial aspects of

marketing—ensuring that campaigns, product communication, and packaging innovations

are strategically grounded and aligned with the brand’s goals.

Working in close alignment with the Team Lead – Marketing this role provides creative and

strategic input to ensure cohesive, performance-aligned brand growth.

Key Responsibilities

1. Brand Positioning & Strategic Development

Refine brand positioning and value propositions in alignment with evolving business

and customer needs.

Translate customer insights, and market trends into cohesive creative strategies.

Maintain and evolve brand voice, tone, and storytelling frameworks across channels.

2. Create execution playbooks for best creative implementation across platforms

(Offline & Online)

Develop structured and platform-specific creative implementation guides that define

visual and verbal communication across touchpoints.

Outline design templates, messaging frameworks, photography / visual guidelines,

and tone of communication for each channel.

Ensure all stakeholders (internal teams and external agencies) align with execution

SOPs for seamless brand experience across customer journeys.

3. Point of Contact (POC) for innovation / packaging

Lead ideation and conceptualization of innovative packaging formats and branding

aligned with product strategy and customer preferences.

Collaborate with Product Development, Design, and Procurement teams to ensure

packaging is functional, aesthetically aligned with the brand, and resonates with

target consumers.

Benchmark against industry trends and consumer insights to propose new packaging

ideas and design iterations.

4. Campaign Strategy & Creative Direction

Ideate and guide the development of strategic campaign themes and concepts.

Provide directional inputs on brand campaigns, product launches, and storytelling

initiatives.

Partner with the marketing team to review creative ideas and ensure brand

alignment.

5. Data-Driven Brand Growth

Collaborate with Sales, Market Research & CRM teams to derive actionable insights

from customer behavior, campaign performance, and market trends.

Recommend creative and messaging strategies to improve customer acquisition,

engagement, and retention metrics.

Lead strategic growth initiatives based on insights and present it to the Management

on weekly / bi-monthly basis.

6. Cross-functional Collaboration

Serve as a strategic advisor to marketing, product, and customer experience

teams to ensure consistent brand delivery across the funnel.

Work closely with other position’s in the Founder’s office and present the short

term and long term plans of the business.

Key Outcomes Expected

Strong, clearly positioned brand presence across channels and touchpoints.

High-quality creative output aligned with long-term brand and business objectives.

Enhanced synergy between brand storytelling and performance marketing outcomes.

Strategic clarity in marketing decision-making through informed, data-backed

guidance.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Design, Business, or related field.

Master’s degree preferred.

3-5 years of experience in brand strategy, communication, or growth marketing roles.

Proven track record of building or transforming consumer brands with strong

storytelling and insight-driven strategy.

Prior experience working closely with founders or in fast-paced / start-up environments

is a strong plus.

Strong understanding of marketing funnels, brand metrics, campaign analytics, and

consumer psychology.

Key Skills Required

Strategic Thinking & Brand Architecture

Creative & Content Strategy

Packaging Innovation & Aesthetics

Project Management & Playbook Creation

Stakeholder Management

Requirements

This is a strategic and insight-driven role within the Founder’s Office, responsible for defining and advancing the creative and content direction of the brand to power its next phase of growth. As a key strategic partner, the role requires vision, creativity, and the ability to translate insights into compelling narratives and high-performing creative campaigns across platforms. The EIR will lead the articulation of brand storytelling, campaign themes, and content architecture, ensuring synergy between brand identity, customer experiences, and business goals. This role acts as a bridge between strategic thinking and creative execution, directly influencing marketing performance and engagement outcomes.