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Lead - Technical Content Writer & SEO

Lead - Technical Content Writer & SEO

CoditasKochi, IN
6 hours ago
Job description

About the Role

As the Lead – Tech Content Writer at Coditas , your mission is to translate complex technology into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and decision-makers.

You’ll be Coditas’ technical storyteller — bridging engineering depth with commercial clarity. From whitepapers and solution briefs to pursuit decks and SEO-optimized blogs, your work will drive how the market perceives Coditas’ expertise in Digital Engineering, Cloud, GenAI, and Modernization .

This role goes beyond writing. It’s about creating impactful narratives that attract ICPs, generate qualified leads, and accelerate opportunities through the sales pipeline . Every asset you produce should build trust, support GTM motions, and amplify Coditas’ reputation as a trusted technology partner.

What’s in It for You :

  • Strategic Impact : Build Coditas’ technical narrative that connects code to commerce and thought leadership to revenue.
  • Cross-Functional Visibility : Collaborate with leadership, delivery, sales, and marketing to craft content that influences real deals.
  • Creative Freedom : Own the voice and tone of Coditas’ technical storytelling across digital and sales ecosystems.
  • Measured Influence : See your work directly linked to engagement metrics, MQLs, SQLs, and influenced pipeline.
  • Career Growth : Operate at the intersection of engineering, marketing, and revenue enablement — developing executive-grade communication skills.
  • Culture of Craft : Work with a team that values clarity, precision, and authenticity in every word that goes out.

Your Key Responsibilities :

  • Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase Coditas’ expertise.
  • Produce case studies, solution briefs, and success stories that link Coditas’ technical outcomes to business value.
  • Create SEO-optimized blogs, landing pages, and web copy that increase discoverability among ICPs.
  • Support sales pursuits by crafting proposals, executive summaries, and custom content aligned to live opportunities.
  • Collaborate with Events, Digital, and Enablement teams to ensure Coditas’ voice is consistent across campaigns and forums.
  • Maintain governance and style guides so every asset reflects Coditas’ brand with credibility and clarity.
  • Track and report content performance so leadership sees clear attribution from content → MQL → SQL → Opportunity.

    • You Will Thrive in This Role If You Are :

  • A storyteller who can simplify technical depth for CXO audiences.
  • Skilled at writing across formats — from SEO blogs to executive briefs.
  • Comfortable collaborating with Sales, SDRs, and Marketing to fuel live pursuits.
  • Data-driven, eager to prove the ROI of content in pipeline dashboards.
  • Excited to make Coditas’ written voice trusted and visible in the industry.

    • Desired Background

  • 3–8 years of experience in B2B tech content writing (IT services, SaaS, or consulting preferred).
  • Proven ability to create executive-focused content (whitepapers, case studies, solution briefs).
  • Solid understanding of SEO writing principles and keyword research.
  • Strong grasp of buyer journeys and ICP personas in enterprise tech.
  • Experience collaborating with cross-functional GTM teams.

    • Bonus Skills

  • Exposure to GenAI use cases and digital engineering content.
  • Experience with Content Management System
  • Familiarity with content analytics tools (Google Analytics, SEMrush, Ahrefs).

    • Compensation & Benefits

  • Competitive base salary with performance-linked incentives
  • Career growth tied to measurable pipeline impact
  • Learning & development budget for continuous upskilling
  • Flexible working, culture of trust, and collaboration

    • Company Introduction :

    Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

    As a GenAI-native company , we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

    If you thrive on creating content that decision-makers consume and trust , Coditas is your place.

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