Campaign Manager

About the company : Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals : Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. ( Website- UltraCare PRO : Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. ( Website - Role & responsibilities Website Sales Ownership : Take complete responsibility for website sales performance from acquisition to conversion ensuring consistent growth in sales and profitability. Performance Marketing : Plan, execute, and optimize campaigns on Meta (Facebook / Instagram) and Google Ads to drive high-quality traffic and conversions. Funnel Optimization & CRO : Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO) across multiple funnels. Data & Metrics : Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results. Tracking & Troubleshooting : Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed. Collaboration & Briefing : Work closely with content and design, and teams to brief creatives and assets that align with performance goals. Retention & Automation : Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting. AI-Driven Marketing : Stay updated on emerging AI tools and trends in marketing and leverage them to generate faster insights, automate tasks, or enhance campaign outcomes. Cross-Functional Coordination : Maintain effective communication with internal teams to ensure alignment on goals, timelines, and deliverables. Preferred candidate profile : 3-5 years of proven experience in performance marketing (Meta & Google Ads as the primary channel). Deep understanding of funnels, retargeting, CRO, and attribution. Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard. Hands-on experience with automation and CRM tools (e.G., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset. Exposure to D2C / eCommerce businesses will be a strong advantage. Why You'll Love It Here : Competitive compensation package, up to ₹6 LPA, commensurate with experience. Work in a collaborative environment alongside a visionary team committed to making a meaningful impact. Comprehensive Mediclaim Coverage and Term Insurance for your well-being. Robust Employee Reward Policy. Enjoy half-day Saturdays for a better work-life balance. Participate in weekly engagement and professional development programs. Benefit from the Employee Referral Rewards Program. Job and Interview Location : 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009 If interested, email your updated resume on hr@orthoimplantsindia.com or whatsapp profile on +918238034256.