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Digital Marketing Manager

Digital Marketing Manager

Pinq PolkaFaridabad, Haryana, India
13 hours ago
Job description

Location : Faridabad (On-site)

Employment Type : Full-time

About Us :

At Pinq, we’re more than just a women’s lifestyle brand—we’re on a mission to bring premium, thoughtfully designed products that add comfort, style, and confidence to everyday life. As we continue to expand, we’re looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns and drive measurable growth for the brand.

Role Overview :

You will be responsible for strategizing, executing, and optimizing paid campaigns with a strong focus on Google Ads (Search, Shopping, Display, YouTube). A working knowledge of Meta Ads (Facebook & Instagram) will be an added advantage. The right candidate is data-driven, ROI-focused, and passionate about scaling a D2C lifestyle brand.

Key Responsibilities :

  • Plan, manage, and optimize Meta Ads and Google Ads campaigns (Search, Shopping, Display, YouTube) to drive revenue and customer acquisition.
  • Conduct keyword research, competitor analysis, and A / B testing to improve performance.
  • Monitor campaign metrics (ROAS, CAC, CTR, CPA) and prepare weekly / monthly reports.
  • Collaborate with creative and brand teams to ensure ad messaging resonates with our audience.
  • Manage budgets efficiently and maximize ROI across campaigns.
  • Support Meta Ads campaigns when required.
  • Stay updated with the latest trends in performance marketing and e-commerce.

Requirements :

  • 2–4 years of proven experience in Meta and Google Ads campaign management (e-commerce / D2C preferred).
  • Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Excel / Sheets.
  • Ability to balance creativity with numbers to deliver growth.

    • What We Offer :

  • Opportunity to be part of a fast-growing women’s lifestyle brand.
  • Competitive salary with performance-based incentives.
  • A creative and collaborative work environment.
  • On-site role at our Faridabad office.
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    Digital Marketing Manager • Faridabad, Haryana, India