Growth Analytics (Python / Sql / Tableau) | Fintech - Tier1 / 2

JOB DESCRIPTION

Role Title : Assistant Manager / Manager – Growth Analytics

Reports To : Head – Growth

Function / Department : Consumer Finance – Growth

1. JOB PURPOSE

Identify, analyze, and interpret trends or patterns in complex data sets to develop a strong understanding of products, users, and acquisition channels.

2. PRINCIPAL ACCOUNTABILITIES

Marketing Analytics

• Solve the three core problems of Growth Marketing : whom to target (propensity), how to target (channel), and when to target (timing) to optimize CAC.
• Develop channel mix and testing strategies for campaigns in collaboration with internal teams.
• Conduct exploratory analysis to identify new opportunities, form hypotheses, and quickly assess potential impact.
• Partner with data engineering to build and enhance analytical tools and strengthen data infrastructure.
• Analyze, forecast, and create custom reports to make key KPIs and insights accessible across the organization.
• Monitor, optimize, and report on marketing / growth metrics and A / B test outcomes, and provide recommendations based on findings.
• Present insights and analyses effectively to support data-driven decision-making.

3. MAJOR CHALLENGES

4. SKILLS AND KNOWLEDGE

Educational Qualifications

Work Experience / Skills