GTM Program Director

Job Title : Demand Generation Manager

Responsibilities :

• Develop and execute demand generation strategies focused on driving sales pipeline and revenue growth through OEM partnerships and Ishan Products
• Collaborate with OEM partners to develop and implement joint go-to-market (GTM) plans that align with business objectives and target markets.
• Plan, allocate, and manage Marketing Development Funds (MDF) to support demand generation activities, ensuring optimal utilization and ROI.
• Drive and manage OEM-based events, including webinars, seminars, conferences, and trade shows, to generate leads, increase brand awareness, and foster relationships with partners and prospects.
• Develop and execute multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, and social media, to generate leads and nurture prospects through the sales funnel along with Digital marketing member.
• Track, analyze, and report on demand generation activities and campaign performance, including lead generation, pipeline contribution, and revenue attribution and to measure effectiveness.
• Collaborate cross-functionally with sales, product marketing, and other teams to ensure alignment of demand generation activities with sales objectives and product messaging.

Key Performance Indicators (KPIs) :

Qualifications :