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Marketing Lead

Marketing Lead

RJ Corp RetailKolkata, IN
18 hours ago
Job description

Key Responsibilities :

Brand Strategy Development :

  • Develop and implement innovative brand strategies aligned with business objectives.
  • Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns.

Customer Engagement & Loyalty Programs :

  • Develop and execute customer cohort strategies for targeted engagement.
  • Regularly interact with customers through personalized communication, feedback, and loyalty initiatives.

    • Community Building & Store Engagement Events :

  • Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments.
  • Drive engagement efforts to build local brand affinity and strengthen community relationships.

    • Marketing KPIs & Store Performance Management :

  • Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value.
  • Develop strategies to improve these metrics, ensuring sustained store growth and customer retention.
  • Collaborate with retail / operations teams on promotional activities and store events.

    • Product Launches & Promotions :

  • Coordinate product launches and promotional activities in collaboration with sales and product teams.
  • Ensure consistent messaging and branding.

    • Customer Experience Enhancement :

  • Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey.
  • Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction.

    • Content / Creative Development :

  • Collaborate with creative teams to produce compelling content that resonates with target audiences.
  • Manage content calendar and ensure brand consistency.

    • Vendors & Partner Coordination :

  • Liaise with external vendors, agencies, and partners to execute campaigns effectively.
  • Work cross-functionally with sales, design, B&M, and other departments.

    • Key Skills & Competencies :

  • Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.)
  • Experience in customer journey mapping, cohort analysis, and engagement strategies.
  • Ability to analyze multiple store performance metrics and develop targeted growth strategies.
  • Creative thinking with the ability to develop innovative marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Data-driven decision-making abilities.
  • Leadership and team management skills.
  • Passion for enhancing customer experience and store environment.
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    Marketing Lead • Kolkata, IN

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