Area Sales Executive

ConfidentialDelhi, India

21 days ago

Job description

Job Description

Function : Sales

Educational Qualification : MBA / Post Graduate

Experience : 2 to 6 years

Desired Competencies

Functional Competencies

ACD / Emerging Channel Experience

Key Responsibilities

Achieve Monthly / Annual Sales Objective

Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
Tracking and Review of Performance
Support and Intervention to ensure smooth deliverables
Align plans with ACD - Head and Regional Teams

Channel Development

Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.

Closing TOT's, Negotiating price, Ensuring Sku / Brand readiness, Laying the pipeline for future business.

Ensure Creating of an Annual Business plan with Key customers. Review and track performance

IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities

Relationship Building

Trade Marketing

Device & Execute GTM Plans for New Launches, Restages & priority Sku's.

Ensure profitability by driving sales of Priority Sku's.

Ensure ECOs of brands, width and depth relevant to each sub channel

Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.

Sales Development

Rolling out Rewards & recognition initiatives for the channel

Regular performance tracking and feedback

Devising & timely roll out of Sales support Energizers to improve Sales.

Operate TOT Budgets & System Adherence

Plan and budget for TOT spends

Ensure spends are within set budgets

Ensure compliance of sales, commercial and planning systems and processes

Ensure compliance of financial hygiene

MI, Tracking and Reporting

Track and report competition activities

Track and report new business opportunities / activation opportunities

Key Result Area

Achieve Monthly Sales Objectives for Core Chains

Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities

Ensure best in class Point of Sale execution

Ensure Customer Management through TOTs signing, adherence and wiring

Drive brand objectives at account / sub channel / channel level

Plan & Execute new products GTM's as per plan

Responsible for execution of Customer & Consumer Promotion / Engagement Activities

Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans

Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team

Skills Required

Channel Development, Trade Marketing, Sales Development

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