Area Visual MerchandiserConfidential • Kolkata, India
Area Visual Merchandiser
Confidential • Kolkata, India
26 days ago
Job descriptionExecute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines. Coordinate with brand teams and vendors for smooth and timely rollouts. Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.). Maintain an updated asset report for all stores within the territory. Monitor asset conditions, ensure periodic maintenance, and initiate replacements when required. Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance. Build strong VM understanding among store teams to ensure daily upkeep and readiness. Ensure all stores implement the latest planograms accurately and within deadlines. Work closely with category teams to optimize space allocation based on performance and visibility. Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc. Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores. Travel extensively across assigned stores for audits, training, and campaign checks. Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination. Graduate / Postgraduate in Visual Merchandising, Retail Management, or Design. 2–5 years of experience in Visual Merchandising within a retail or FMCG environment. Strong understanding of retail display principles, planogram execution, and brand presentation. Excellent communication, training, and coordination skills. Willingness to travel extensively across the region. Eye for detail and aesthetic sense Strong organizational and multitasking ability Proactive and result-oriented approach Vendor coordination and cost-awareness Training and people management skills
Key Responsibilities
Store Compliance & Audits
- Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.
- Identify deviations and work closely with store teams to implement corrective actions.
- Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.
Go-to-Market (GTM) & Campaign Execution
Asset Management
Training & Development
Planogram Execution
Seasonal & Festive Execution
Travel & Coordination
Qualifications & Experience
Key Competencies
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
Skills Required
Visual Merchandising, vendor coordination , Asset Management, Training Development
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