ASO Executive

ConfidentialIndia, Rajkot

16 hours ago

Job description

Key Responsibilities :

Execute ASO strategies to improve app visibility, keyword rankings, and organic downloads.
Optimize app titles, descriptions, keywords, screenshots, icons, and other metadata for Google Play and App Store listings.
Perform in-depth keyword research to identify high-traffic, relevant terms.
Update and refine keyword strategy based on performance and trends.
Track app performance using tools like Google Play Console, App Store Connect, Sensor Tower, or Mobile Action.
Generate regular reports on keyword rankings, installs, impressions, and conversion rates.
Assist in running A / B tests on store creatives (screenshots, videos, icons) to improve conversion rates.
Monitor and analyze competitors' apps and ASO strategies to identify growth opportunities.
Monitor user reviews and ratings, and collaborate with the support team to respond or resolve issues.
Suggest improvements to enhance user experience and satisfaction.
Work closely with the content, design, product, and marketing teams to align app store strategies with broader marketing efforts.
Provide ASO input during app launches or major updates.
Keep up with the latest trends, updates, and algorithm changes in app stores and the mobile app industry.

Qualifications :

1–3 years of proven experience in ASO or mobile app marketing.

Familiarity with ASO tools such as Sensor Tower, AppTweak, Mobile Action, etc.

Understanding of app store algorithms, ranking factors, and best practices for both iOS and Android.

Experience using Google Play Console and App Store Connect.

Basic knowledge of mobile analytics platforms (e.g., Firebase, Appsflyer) is a plus.

Strong analytical skills and attention to detail.

Ability to work independently as well as collaboratively in a team environment.

Good communication and organizational skills.

Bachelor's degree in Marketing, Business, IT, or a related field.

Skills Required

Keyword Research

Executive • India, Rajkot