Lead

The Lead – Marketing Automation & Analytics role blends marketing automation expertise with analytical rigor to enhance campaign performance, personalization, and ROI. You will lead efforts in Salesforce Marketing Cloud (SFMC), paid media, web, and social analytics, translating data into actionable insights and driving continuous improvement in marketing effectiveness. Partnering closely with cross-functional teams, you will ensure marketing programs are data-driven, customer-centric, and aligned with business objectives.

Marketing Automation – Journeys, Campaigns & Analytics

• Marketing Automation – Journeys, Campaigns & Analytics
• Lead the design, development, and execution of multi-channel marketing automation campaigns on Salesforce Marketing Cloud (SFMC), ensuring timely and successful delivery.
• Build and optimize sophisticated email, SMS, MMS, and push programs using segmentation, personalization, automation, and A / B testing to maximize engagement.
• Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business goals and customer journeys.
• Analyze campaign performance data to measure ROI, identify trends, and deliver actionable recommendations for optimization.
• Develop and maintain dashboards and performance reports summarizing key marketing KPIs, insights, and lessons learned.
• Partner with analytics teams to enhance data-driven decision-making and continuously improve campaign effectiveness.

Digital, Campaign and Social Analytics

General / Soft skills :

Nice to have experience :

Paid Campaigns