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Content Writer
Qratathoothukudi, tamil nadu, in1 day ago
Job description2–4 years of writing experience, preferably in startups, D2C, or performance-led brands. A strong portfolio of landing pages, ads, or email campaigns that have driven measurable conversions. Sharp understanding of persuasion, consumer psychology, and funnel-driven content. Ability to switch between short punchy copy (ads) and slightly longer, trust-led content (blogs / emails). Comfort with fast turnarounds, experimentation, and working closely with growth teams. Experience in real estate, fintech, or other high-ticket purchase categories. Familiarity with tools like Google Optimize, Hotjar, or CRM workflows. SEO understanding (for performance landing pages).
Key Responsibilities
- Write conversion-focused copy for landing pages, ad creatives, WhatsApp / email campaigns, and in-app flows.
- Craft crisp, high-performing headlines, hooks, and CTAs tailored to each funnel stage.
- Collaborate with performance marketing to A / B test copy and optimize for CTR / CPL.
- Translate brand voice (warm, clear, trustworthy) into short- and long-form content.
- Repurpose customer stories / testimonials into conversion assets (ads, emails, microsites).
- Work with design / video teams to script short-form reels, walkthroughs, and explainer videos.
- Track performance metrics of your content and iterate based on data.
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Content Writer • thoothukudi, tamil nadu, in
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