The Marketing Lead for the Sirius Digitech in Ahmedabad will play a pivotal role in driving the marketing strategies and initiatives. This leadership position requires a seasoned professional with 7+ years of experience in the Technology Sector, preferably in Artificial Intelligence. The ideal candidate will be responsible for developing and executing innovative marketing plans to promote the company's products and services while aligning with Adani's values of innovation, sustainability, and diversity.
Experience :
- 7 years of Marketing experience in the Technology Sector
- Proven track record of successful marketing strategies in the Artificial Intelligence industry
- Demonstrated leadership experience in managing a high-performing marketing team
Roles and Responsibilities :
Develop and execute comprehensive marketing strategies to drive awareness and adoption of the company's Artificial Intelligence products and servicesLead and mentor a dynamic marketing team, fostering a culture of creativity, collaboration, and excellenceCollaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectivesConduct market research and analysis to identify trends, opportunities, and threats in the Artificial Intelligence industryOversee the creation of compelling marketing collateral, including sales presentations, case studies, and white papersEstablish and maintain strong relationships with key stakeholders, clients, and industry partnersDrive digital marketing efforts, including SEO, SEM, and social media campaigns, to enhance brand visibility and engagementMonitor and analyze the performance of marketing campaigns, utilizing data-driven insights to optimize strategies and tacticsStay updated on industry developments and best practices, integrating innovative approaches into the marketing plansRepresent the company at industry events, conferences, and seminars to enhance brand reputation and network with potential clientsEducation Qualification :
Bachelors degree in marketing, Business Administration, or a related fieldMaster's degree or MBA in Marketing or a relevant discipline (preferred)Certification Required :
Professional certification in Marketing or Digital MarketingCertifications in Artificial Intelligence or Technology Marketing (preferred)Behavioural Skills :
Excellent leadership and team management abilitiesStrong communication and interpersonal skillsStrategic thinking and decision-making capabilitiesAdaptability and resilience in a fast-paced environmentPassion for innovation and continuous learningTechnical Skills :
Basic understanding of Artificial Intelligence technologies and applicationsProficiency in digital marketing tools and platformsKnowledge of data analytics and market research methodologiesExperience with CRM systems and marketing automation softwareExpertise in developing and executing multi-channel marketing campaignsNon-Negotiable Skills :
Experience in the Technology SectorProven leadership in Marketing for the tech. industryDemonstrated success in driving innovative marketing strategiesSkills Required
Marketing Technology Products, Technical Knowledge, Crm Systems, Artificial Intelligence, Data Analytics
