Talent.com
Customer Lifecycle Management Lead

Customer Lifecycle Management Lead

NykaaIndia, India, India
14 hours ago
Job description

Role Overview :

Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.

Key Responsibilities :

CLM Strategy & Execution

  • Design and implement brand / category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
  • Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
  • Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
  • Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.

Reporting & Analysis

  • Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
  • Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
  • Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
  • Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
  • Stakeholder Management

  • Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site & Product teams to align CLM initiatives with overall business priorities.
  • Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
  • Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.
  • Process Excellence & Innovation

  • Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
  • Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
  • Experiment with new models of customer engagement (e.G., gamified experiences, targeted loyalty mechanics) to drive innovation
  • Qualification, Experience & Skills Required :

  • 1–6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
  • Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
  • Analytical mindset with proficiency in Excel / SQL / Tableau / Google Analytics or similar tools.
  • Ability to work with large datasets and derive actionable insights.
  • Excellent stakeholder management, project management, and communication skills.
  • Exposure to e-commerce, retail, or beauty / fashion industries preferred.
  • Create a job alert for this search

    Lifecycle Management • India, India, India

    Related jobs
    • Promoted
    Sr. Product Life Cycle Management Specialist

    Sr. Product Life Cycle Management Specialist

    ABBIndia
    This job is with ABB, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.At ABB, we help indu...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Customer Lifecycle Specialist

    Customer Lifecycle Specialist

    TruemedsIndia, India, India
    Retention Specialist (Customer Life cycle Management).Kindly note that this will be a Work form Office Opportunity.We are looking for a Retention Specialist (CLM) to help accelerate our efforts and...Show moreLast updated: 14 hours ago
    • Promoted
    Platform Management Manager

    Platform Management Manager

    TELUS DigitalIndia, India
    As a Platform Management Manager you provide leadership to multiple teams who maintain and support a wide range of software applications for Workforce Management. You oversee and optimize these proc...Show moreLast updated: 5 days ago
    • Promoted
    Lead Project Manager – IT FinSight Delivery (Cloud Modernization & Portfolio Management)

    Lead Project Manager – IT FinSight Delivery (Cloud Modernization & Portfolio Management)

    TechHarbor PartnersNagpur, IN
    TechHarbor Partners seeks a dynamic Lead Project Manager to drive transformation across financial portfolio management initiatives in our IT FinSight Delivery department. This strategic role blends ...Show moreLast updated: 5 days ago
    • Promoted
    Salesforce Delivery Lead and Architect

    Salesforce Delivery Lead and Architect

    Omni ReachNagpur, IN
    Salesforce Delivery Manager & Technical Architect.Salesforce initiatives and build a best-in-class Salesforce practice within our organization. This role requires a strategic thinker and hands-on le...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Revenue Cycle Management Solutions Architect

    Revenue Cycle Management Solutions Architect

    TalentXM (Formerly BlockTXM Inc)nagpur, India
    Our client is an industry leader at the intersection of FinTech and HealthTech, specializing in leveraging advanced technologies like artificial intelligence (AI) and robotic process automation (RP...Show moreLast updated: 8 hours ago
    • Promoted
    Delivery Lead

    Delivery Lead

    RapidBrainsNagpur, IN
    Job Title : Portfolio Lead (Digital Delivery & Strategic Client Transformation).Remote / Hybird / Onsite as permanent employee. Company : Our Premium Client - German Based.We're seeking an experienced an...Show moreLast updated: 6 days ago
    • Promoted
    Lead

    Lead

    BristleconeNagpur, IN
    Business Process Lead – Manufacturing (MFG).Bristlecone, a Mahindra company, is a leading supply chain and business analytics advisor, rated by Gartner as one of the top ten system integrators in t...Show moreLast updated: 6 days ago
    IGF Release Management Lead

    IGF Release Management Lead

    Two95 International Inc.IN
    Remote
    Quick Apply
    Management of software / code releases to multiple environments for development, testing and preproduction of Global Finance Transformation. Management of data releases from Data Conversion into Dev...Show moreLast updated: 30+ days ago
    • Promoted
    Product Life Cycle Management Specialist

    Product Life Cycle Management Specialist

    ABBIndia
    This job is with ABB, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.At ABB, we help indu...Show moreLast updated: 2 days ago
    • Promoted
    Customer Relationship Management Business Analyst

    Customer Relationship Management Business Analyst

    Green HR SolutionsNagpur, IN
    Hiring For USA based Multinational Company.We are seeking a highly skilled and detail-oriented CRM Business Analyst to join our team. In this role, you will serve as a bridge between business stakeh...Show moreLast updated: 18 days ago
    • Promoted
    Product Lifecycle Management Consultant

    Product Lifecycle Management Consultant

    Tata Consultancy ServicesIndia
    Greetings from TATA Consultancy Services!! Thank you for expressing your interest in exploring a career possibility with the TCS Family. Hiring For : PLM-Windchill Location : Mumbai Experience : 5 - 7 ...Show moreLast updated: 22 days ago
    • Promoted
    Product Lifecycle Management Consultant

    Product Lifecycle Management Consultant

    USTIndia
    Minimum 8 years of experience in PLM systems, with at least 5 years in PTC Windchill.Strong expertise in Windchill modules such as : PDMLink MPMLink ProjectLink Windchill Parts and Documents Archite...Show moreLast updated: 5 days ago
    • Promoted
    Cloud Data Delivery & Modernization Lead

    Cloud Data Delivery & Modernization Lead

    Pacific Data IntegratorsNagpur, IN
    Core Technical & Domain Skills.Extensive hands-on experience with cloud modernization of ETL pipelines.Strong data debugging skills and deep understanding of enterprise analytics stack.Proven track...Show moreLast updated: 18 days ago
    • Promoted
    Oracle HCM Cloud - Absence Management Functional Lead

    Oracle HCM Cloud - Absence Management Functional Lead

    Affintrix TechnologiesNagpur, IN
    The candidate is expected to have 8 - 10 years of expert domain knowledge in HCM covering the hire to retire cycle.S / he must have been a part of at least 5 end-to-end HCM implementations of which a...Show moreLast updated: 5 days ago
    • Promoted
    Mobile App Release Manager [T500-19891]

    Mobile App Release Manager [T500-19891]

    Best Buy IndiaNagpur, IN
    Own the release calendar and manage the end-to-end release process for mobile apps on iOS and Android.Coordinate and execute OTA releases using tools such as Code Push or custom delivery systems, e...Show moreLast updated: 8 days ago
    • Promoted
    Consulting Manager – Digital Adoption Platform (DAP) Strategy & Leadership

    Consulting Manager – Digital Adoption Platform (DAP) Strategy & Leadership

    ISG (Information Services Group)Nagpur, IN
    Leading Global Technology Research & Advisory Firm | ISG (isg-one.Wanted : dynamic and creative individuals ready to connect with a like-minded team. You’ll enjoy all the autonomy you need to help ou...Show moreLast updated: 27 days ago
    • Promoted
    Salesforce Technical Lead

    Salesforce Technical Lead

    DeltacubesNagpur, IN
    We’re Hiring | Salesforce Technical Lead.Salesforce design, development, and implementation experience.Sales Cloud, Service Cloud, and Experience Cloud (Community Cloud). Apex, LWC, Aura, and Integr...Show moreLast updated: 5 days ago