Lead Generation Specialist

We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue.

Key Responsibilities :

Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers

Build and manage targeted prospect lists using advanced research and prospecting tools

Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels

Develop compelling messaging that articulates NyxaLabs' service value propositions effectively

Qualify leads through discovery conversations and BANT / MEDDIC frameworks

Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria

Manage lead nurturing campaigns for prospects not ready to engage immediately

Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services

Analyze campaign performance metrics and continuously optimize for better conversion rates

Collaborate with sales team to refine ideal customer profiles and messaging strategies

Maintain accurate records in CRM and provide regular reporting on lead generation activities

Test different approaches, messaging angles, and channels to improve response rates

Stay informed about NyxaLabs' service offerings to effectively communicate value to prospects

Work across international time zones to engage prospects during their business hours

Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations

Required Qualifications :

4+ years of proven experience in offshore lead generation specifically for B2B services companies

Demonstrated track record generating qualified leads that converted to closed deals for US / international clients

Must provide portfolio with specific metrics : number of leads generated, conversion rates, and revenue impact

Deep understanding of service-based business models and longer sales cycles

Expert-level proficiency with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Hunter.io)

Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp)

Excellent English copywriting skills for creating engaging outreach messages

Proven ability to work independently and manage campaigns end-to-end without supervision

Strong analytical skills to interpret data and make optimization decisions

Experience working with US / UK markets and understanding cultural nuances in business communication

Comfortable working flexible hours to align with target market time zones

Must-Have Experience :

Minimum 50+ qualified leads generated per month in previous roles (with documentation)

Proven experience selling or generating leads for services like : consulting, IT services, digital marketing, development, design, or similar professional services

Portfolio showing campaign results, conversion metrics, and pipeline contribution

Experience with full-cycle lead generation from research to hand-off to sales

References confirming lead quality and performance metrics

Preferred Skills :

Experience with ABM (Account-Based Marketing) strategies for high-value service accounts

Knowledge of intent data platforms (Bombora, 6sense, Clearbit)

Familiarity with content marketing and inbound lead generation tactics

Experience with paid advertising for lead generation (LinkedIn Ads, Google Ads)

Understanding of lead scoring models and qualification frameworks

Previous experience in agency, consultancy, or professional services environment

Certifications in HubSpot, Google Analytics, or LinkedIn Marketing

Portfolio Requirements : Your application must include :

Specific lead generation metrics from previous roles (volume, quality, conversion rates)

Case studies showing successful campaigns with clear ROI

Examples of email sequences, LinkedIn outreach templates, or campaign strategies you've created

Evidence of working with US / UK service buyers

Quantifiable impact on pipeline and revenue from your lead generation efforts

Tools & Technologies You Should Know :

Prospecting : LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io

Automation : HubSpot, Outreach, SalesLoft, Lemlist, Reply.io

CRM : Salesforce, HubSpot CRM, Pipedrive, Zoho

Analytics : Google Analytics, campaign reporting dashboards

What We Offer :

Opportunity to work with a fast-growing service company serving international clients

Performance-based compensation with achievable targets

Remote work environment with flexibility

Professional development and career advancement opportunities