Performance Marketer

Location : Kolkata (New Town)

Experience : 6 – 8+ years in performance marketing, digital growth, user-acquisition roles

CTC : 4-6 LPA

About Gintaa

At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly – now’s the time to join the core leadership and build something impactful from the ground up.

Role Overview

As our Performance Marketer, you will be central to the growth engine—responsible for end-to-end planning, execution and optimisation of paid and performance campaigns to acquire customers (consumers, restaurants, riders), optimise conversion funnels, and deliver measurable growth. You will work closely with growth, product, analytics and creative teams to drive ROI positive campaigns, scale acquisition channels, and influence our marketing roadmap.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid digital channels (Google Ads, Meta / Facebook / Instagram, YouTube, programmatic display, affiliate, referrals) to drive user-acquisition (consumers, delivery partners, restaurants).
• Define, monitor and own key metrics : Cost per Acquisition (CPA), Life Time Value (LTV), Return on Ad Spend (ROAS), conversion rates, retention rates, channel economics.
• Conduct experimentation : A / B tests, creative tests, landing page optimisation, bid strategy tests, ad copy and audience segmentation to improve funnel performance.
• Collaborate with analytics and BI to build dashboards, perform cohort analyses, understand user behaviour, segment audiences, and provide actionable insights.
• Work with product / UX teams to optimise onboarding flows (for users, riders, restaurants), reduce drop-offs, and improve activation / engagement.
• Manage budgets across channels, allocate spend dynamically based on performance, and forecast future spend requirements.
• Scale winning channels while continuously pruning under-performing ones; identify new acquisition channels and growth levers.
• Coordinate with creative and content teams to ensure ad creative, landing pages and messaging are aligned with brand and conversion objectives.
• Monitor competitive landscape, digital marketing trends and benchmarks; adapt strategies to local markets and city-level nuances.
• Build strong operational processes : campaign setup, tracking implementation (UTM tags, tracking pixels, SDK integrations), attribution modelling, and ensure data accuracy.
• Drive cross-functional collaboration : marketing, product, operations, finance to align on growth goals, and ensure smooth implementation and tracking of campaigns.
• Provide regular reporting to senior leadership : campaign performance, growth metrics, channel ROI, insights and recommendations.

Required Qualifications & Skills

Preferred Qualities

What You’ll Get