Xneeti - Paid Media Lead - Meta

Paid Media Lead - Meta (US DTC Focus) Growth & Paid Acquisition

About Xneeti

Xneeti is a modern commerce-enablement platform built to support Indian consumer brands expanding into international markets. Backed by leading seed investors and covered by publications like VCcircle, we're on a mission to make cross-border brand building seamless and scalable.

We're hiring a Paid Media Lead who can take ownership of paid acquisition on Meta platforms (Facebook & Instagram), focusing specifically on customer acquisition from the US market. This role is key to scaling direct-to-consumer (DTC) revenues across our brand portfolio.

What You'll Be Doing

Campaign Management : Develop and manage full-funnel paid media campaigns on Meta Ads for DTC brands targeting US consumers, ensuring results are ROI-positive.

Performance Optimization : Continuously optimize campaigns by analyzing key performance metrics like CPA, ROAS, CTR, and LTV.

Strategic Targeting : Use pixel data and advanced segmentation to build high-intent custom and lookalike audiences, and enhance retargeting efficiency.

Creative Ideation : Partner with design and content teams to create compelling visual and copy assets that engage and convert.

Budget Control : Monitor ad spend across campaigns and ensure that investments are aligned with growth targets and margin thresholds.

Data & Reporting : Prepare weekly dashboards and insights for leadership to enable data-driven decision making and campaign refinement.

What Makes You a Fit

• 2-5 years of hands-on experience running paid campaigns on Meta platforms for DTC products.
• Demonstrated experience in scaling monthly spend while keeping CAC in check.
• Familiarity with funnel structuring, campaign segmentation, and experimentation strategies.
• Comfort with performance tools like Meta Ads Manager, Google Analytics, and Excel / Sheets.
• Experience targeting the US market is a strong plus.
• Highly proactive, detail-oriented, and responsive to real-time data changes.
• If you're eager to lead impactful campaigns and shape how Indian DTC brands grow in the US, we'd love to hear from you.

(ref : iimjobs.com)