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Assoc Graphic Creative Admin (6 months Fixed Term Contract)

Assoc Graphic Creative Admin (6 months Fixed Term Contract)

HasbroMumbai, Maharashtra, India
1 day ago
Job description

This is a 6 months Fixed term contract

Internal title Assoc Creative Specialist

Main Purpose of role :

  • design of brand communications for ATL and BTL media across Hasbro brands
  • To support the APAC team on creating assets for e-Commerce promotions

Key Responsibilities :

Oversee and guide the creative design team in aligning brand style guides to develop new communication visuals for ATL requirements :

  • Manage the TVC video editing and localization process as per brand requirements
  • Develop impactful campaign e-mailers and customer communications highlighting key aspects of the brand campaigns
  • Collaborate with brand managers to create and maintain brand stores on Amazon and any other partner, and develop other ecommerce communications as per latest brand style guides and product launches
  • Lead the social media marketing efforts - Develop engaging content to leverage key brand and associated occasions in collaboration with brand and communication managers
  • Spearhead new content development projects - provide strategic inputs during the briefing process and oversee production coordination
  • Oversee the artwork development for all brand BTL activities :

  • Ensure consistent brand representation across point of sale material, posters, in-store branding and other communication based on brand merchandising guides and key visuals
  • Conceptualize store / mall activation and other event branding assistance
  • Liaise with and guide agencies to ensure Hasbro brands are visually represented correctly in the market
  • Manage the design of product catalogues for the sales team
  • Maintain and streamline the brand asset repository :

  • Download, organize, and maintain the latest brand merchandising guides and assets
  • Establish a comprehensive repository of all brand TVC and digital assets relevant to current products, and share customized versions as per customer requirements
  • Collaborate with internal and external stakeholders to ensure quick turnaround of any other immediate requirements for graphics / artwork / video editing

    Develop e-Commerce assets for promotions during sale events or BAU for the APAC markets

    Skills / Knowledge /

    Experience / Qualification requirements

  • Graduate in Graphic design with 4-5 years of experience
  • Ability to develop and work with brand guidelines in creative ways
  • High speed execution of Photoshop, Illustrator, Key Note, Corel Draw, Adobe Premiere Pro for video and image editing
  • Understand various graphic styles, printing techniques on varied media and suggest innovative solutions
  • Good communication and inter-personal skills
  • Willingness to stretch him / herself to achieve high standards of design
  • Preferred Industries : Media & Advertising, Product Design, Retail, Digital
  • Preferred branding experience (brand & retail experience)
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    Creative • Mumbai, Maharashtra, India

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