About DeHaat Honest Farms :
DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.
Role Overview :
Were seeking a data-driven, high-energy Category & Account Manager for DeHaat Honest Farms to own and scale our presence across e-commerce and quick commerce platforms. This role combines P&L ownership, brand execution, supply chain coordination, and growth hacking with a strong focus on managing PO operations and ensuring flawless execution.
Key Management
- Own category strategy and assortment planning for all online platforms
- Optimize pricing, promos, and pack-size architecture for better conversions
- Benchmark competition and identify gaps / opportunities in portfolio
Account Management
Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and BlinkitDrive joint business planning, negotiate platform visibility and investmentsManage campaigns, offers, and listing hygiene in close coordination with platform teamsAgency Partnership & Campaign Strategy
Coordinate with agency on daily basis and closely monitor campaign startegyEnsuring proper campaign reporting and reporting to senior managementCo-Own platform-wise GMV, volume, margins, and return on marketing spendsPrepare weekly / monthly dashboards and deep-dives to flag risks / opportunitiesGrowth Initiatives
Run experiments across platforms regional bundling, flash sales, seasonal SKUsPartner with internal teams to build platform-specific content, creatives, and offersExplore and drive newer online commerce opportunities (ONDC, new platforms)Cross-functional CoordinationLiaise with internal ops, finance, brand, content and performance marketing teamsEnsure smooth execution of visibility campaigns, price changes, and inventory planningOwn key platform partnerships and drive quarterly growth reviewsIdeal Candidate 2-5 years of experience in e-commerce, Q-comm, or category management in FMCG
Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller CentralComfortable with platform portals and ecomm tools for PO and performance trackingSkills :
Strong in Excel, data handling, and decision-making through numbersUnderstands commercial levers margins, platform commissions, discounting, etc.Excellent stakeholder management across internal teams and platform POCsExecution-first mindset with high accountabilityWhy Join Us?
Play a pivotal role in scaling an honest, farm-first FMCG brand in IndiaOwn large-scale growth across the most exciting retail formats Q-comm & e-commHigh visibility, ownership-driven culture, and the opportunity to work with the leadership teamOwn relationships with platform and creative / performance agenciesPlan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc.Track effectiveness of campaigns in collaboration with agency teams and performance partnersDrive weekly agency reviews and ensure platform-specific creatives and messaging are aligned with consumer insights and goals(ref : iimjobs.com)