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Green Agrevolution - Category & Account Manager - eCommerce & Quick Commerce)
Green Agrevolution - Category & Account Manager - eCommerce & Quick Commerce)DeHaat • Gurgaon, India
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Green Agrevolution - Category & Account Manager - eCommerce & Quick Commerce)

Green Agrevolution - Category & Account Manager - eCommerce & Quick Commerce)

DeHaat • Gurgaon, India
1 day ago
Job description

About DeHaat Honest Farms :

DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

Role Overview :

Were seeking a data-driven, high-energy Category & Account Manager for DeHaat Honest Farms to own and scale our presence across e-commerce and quick commerce platforms. This role combines P&L ownership, brand execution, supply chain coordination, and growth hacking with a strong focus on managing PO operations and ensuring flawless execution.

Key Management

  • Own category strategy and assortment planning for all online platforms
  • Optimize pricing, promos, and pack-size architecture for better conversions
  • Benchmark competition and identify gaps / opportunities in portfolio

Account Management

  • Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and Blinkit
  • Drive joint business planning, negotiate platform visibility and investments
  • Manage campaigns, offers, and listing hygiene in close coordination with platform teams
  • Agency Partnership & Campaign Strategy

  • Coordinate with agency on daily basis and closely monitor campaign startegy
  • Ensuring proper campaign reporting and reporting to senior management
  • Co-Own platform-wise GMV, volume, margins, and return on marketing spends
  • Prepare weekly / monthly dashboards and deep-dives to flag risks / opportunities
  • Growth Initiatives

  • Run experiments across platforms regional bundling, flash sales, seasonal SKUs
  • Partner with internal teams to build platform-specific content, creatives, and offers
  • Explore and drive newer online commerce opportunities (ONDC, new platforms)
  • Cross-functional Coordination
  • Liaise with internal ops, finance, brand, content and performance marketing teams
  • Ensure smooth execution of visibility campaigns, price changes, and inventory planning
  • Own key platform partnerships and drive quarterly growth reviews
  • Ideal Candidate 2-5 years of experience in e-commerce, Q-comm, or category management in FMCG

  • Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller Central
  • Comfortable with platform portals and ecomm tools for PO and performance tracking
  • Skills :

  • Strong in Excel, data handling, and decision-making through numbers
  • Understands commercial levers margins, platform commissions, discounting, etc.
  • Excellent stakeholder management across internal teams and platform POCs
  • Execution-first mindset with high accountability
  • Why Join Us?

  • Play a pivotal role in scaling an honest, farm-first FMCG brand in India
  • Own large-scale growth across the most exciting retail formats Q-comm & e-comm
  • High visibility, ownership-driven culture, and the opportunity to work with the leadership team
  • Own relationships with platform and creative / performance agencies
  • Plan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc.
  • Track effectiveness of campaigns in collaboration with agency teams and performance partners
  • Drive weekly agency reviews and ensure platform-specific creatives and messaging are aligned with consumer insights and goals
  • (ref : iimjobs.com)

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    Category Manager • Gurgaon, India

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