OpenGrowth - Manager - Content Marketing

The Role : About The Role :

• Were looking for a Content Marketing Manager who can create and manage content that connects with a US audience. Youll plan, write, and manage different types of content that tell our story and support our growth. If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.

What Youll Do :

Content Strategy & Creation :

• Plan and run content strategies that fit business goals.
• Write and edit across formats : blogs, case studies, emails, newsletters, templates, social posts.
• Engage with clients and experts with the content strategies.
• Use engagement-based strategies for outreach.

Content & SEO Management :

• Manage end-to-end blog workflows, topic research, keyword planning, assigning to writers, editing, CTAs, and publishing.
• Work with SEO teams and freelancers to ensure content is optimized and published on time.

Campaign Support

• Create and review newsletter content, manage group postings, and track analytics.
• Support ABM and LinkedIn campaigns by drafting and refining outreach messages.

Planning & Coordination

• Own and manage monthly content calendars to ensure smooth delivery across channels.
• Collaborate with design, product, and social media teams to align content with campaigns.

Performance & Quality

• Track how content performs and suggest improvements.
• Review and approve freelance work, prepare their monthly budget estimates and invoices.
• Monitor newsletter subscribers and maintain records.
• Keep the tone, voice, and messaging consistent across all channels.

Ideal Profile :

What Were Looking For :

• 3-6 years of experience in content marketing
• Experience creating content for a US audience.
• Strong writing and storytelling skills.
• Comfortable with SEO basics and using tools like Google Analytics.
• Good at managing projects and deadlines.
• Team player with strong communication skills.

Good to Have :

• Experience in B2B SaaS or tech.
• Knowledge of social media marketing and paid campaigns.
• Familiarity with tools like HubSpot, WordPress, or other CMS platforms.

(ref : iimjobs.com)