Senior Executive - Analytics

About the Company :

Interactive Avenues is India’s leading full-service digital marketing agency and the digital arm of IPG Mediabrands. With a pan-India presence and a dynamic team of strategists, creatives, media planners, and technologists, we deliver 360° digital solutions that drive real business impact.

We partner with some of the world’s most iconic global and Indian brands across industries—crafting powerful, data-driven campaigns that blend creativity, performance, and innovation. Our integrated approach spans media, content, data, and digital transformation, making us a trusted growth partner in a fast-evolving digital ecosystem.

At Interactive Avenues, we foster a culture of collaboration, curiosity, and continuous learning—empowering our people to do their best work and grow with purpose.

Learn more about us :

Role Summary

The Senior Executive – Analytics will support the conversion of complex media, digital and market data into actionable insights that inform both strategic and in-flight campaign decisions. The role will work closely with media planning, client servicing, deployment and performance teams to track campaign effectiveness, identify optimisation opportunities and ensure accurate, timely reporting.

A key focus of the role will be executing data analysis, maintaining dashboards, supporting automation initiatives and enabling data-led media planning. The ideal candidate is analytically strong, detail-oriented and curious, with the ability to simplify data and deliver clear insights.

Key Responsibilities

1. Performance Measurement & Insights

• Collect, clean and analyse data from multiple sources including ad platforms, analytics tools and spreadsheets.
• Prepare regular and ad-hoc performance reports and dashboards for internal teams and clients.
• Analyse cross-channel media performance against defined KPIs.
• Support deep dives across audience, platform, creative and geography to identify optimisation opportunities.
• Translate data outputs into clear insights and actionable recommendations.

2. Digital & Marketing Data Automation

3. Planning & Optimisation Support

4. Market & Consumer Analysis

5. Stakeholder Collaboration

Basic Qualifications & Skills

Why Join Interactive Avenues

Benefits :

Our employees can access a wide range of benefits which, depending on eligibility criteria, include :

Our commitment to diversity, equity and inclusion :

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.