Video Producer

Digital Platforms is an integrated platform offering a diverse range of financial products covering unsecured and secured loans, payments, cards, wallets, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing.

The platform integrates our home-grown e-commerce marketplace, Insurance marketplace, Investment marketplace, payments engine and offers a consumer-tech experience to our customers.

It is a dynamic digital platform, providing the right nudges across multiple channels to start, resume or finish their purchase or service journey. Our team is responsible for producing and maintaining large volumes of high-quality customer-first content across text, creative, and video communication to enable the customer to take the desired action.

We are seeking is seeking an experienced and dynamic Lead for our Videos Unit. This role is critical in driving our video strategy, producing high-quality multi-format video content, managing uploads on various digital platforms, and tracking performance metrics. The ideal candidate will have a strong background in video production, excellent project management skills, and a deep understanding of digital marketing and analytics.

The candidate will be required to work on meeting the dual goals of driving higher awareness about our products as well as increasing conversions across our digital channels, using videos and other multi-formats content. Individuals in this role will help build and implement the video strategy and work with agencies, designers, and AI-based tools to develop smart, effective visual stimuli that will be published on our digital platforms.

He / She will be required to regularly interact with multiple stakeholders across teams like Design, Product, Digital Customer Experience, IT, Business and others to deliver creatives / videos that simplify our offerings for the user and persuade them to choose us.

Role & responsibilities

1. Qualifications

Masters degree in Communications, Digital Marketing, Advertising or a related field Proven experience as a creative / content writer or film production or in a similar role, preferably with exposure to AI-driven content creation.

1. Work Experience

7-10 years of relevant experience in the space of marketing / advertising, film production, video production, or experience in Digital Marketing with a focus on video content, will be an advantage

1. Skills

2. Proven track record of creating high-quality video content and managing video production teams

3. Creative thinking and problem-solving skills, with a passion for storytelling and visual communication

4. Hands-on experience of copywriting, editing, and creating communication

5. Ability to handle complex briefs and ideate out of the box

6. Strong understanding of digital marketing principles and video SEO best practices

7. Deep customer focus by understanding customer behaviour and analysing data & real-world experiences

8. Detailed orientation & very structured thinking, think of customers' entire journey and experience

9. Strong communication and collaboration skills to effectively work with diverse teams

10. Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment

11. Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

12. Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)