We are looking for a senior leader to connect the dots across CRM, platform innovation and marketing analytics. One will build and operate a unified capability hub that delivers measurable marketing impact for 10+ regional markets.
This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership and ready to integrate capabilities and lead a multidisciplinary team.
Responsibility will be for unifying Salesforce Marketing Cloud execution, website innovation, and data performance reporting under a single playbook. A Leader at the helm of different teams to translate between business goals, tech constraints, and customer outcomes.
CRM & Salesforce Marketing Cloud Operations
- Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets.
- Translate campaign briefs into multi-market CRM journeys across Email, WhatsApp, SMS, and push.
- Guide CRM delivery pods : campaign managers, builders, QA, and reporting analysts.
- Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings).
- Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy.
Platform Innovation & Digital Experience
Co-lead the client website and CMS innovation in partnership with the Digital Experimentation Lead.Manage a backlog of site experiments (e.g., UX tweaks, funnel enhancements, A / B tests).Translate innovation lab concepts into scalable platform initiatives.Champion cross-functional input from media, analytics, product, and creative teams.Performance Analytics & Integration
Lead performance integration across CRM, website, and paid media.Collaborate with the Marketing Science Unit (MSU) to define unified KPIs (e.g., site-to-lead, lead-to-booking, CAC).Ensure reporting pipelines across Salesforce, Adobe Analytics, and Power BI are delivering actionable insights.Build feedback loops that turn performance dashboards into optimization actions.Team Leadership & Governance
Manage a 10–15 person cross-functional team across CRM ops, platform specialists, and analysts.Serve as the senior delivery voice in regional performance reviews and executive check-ins.Establish clear delivery operating rhythms (standups, retrospectives, quarterly planning).Partner with WPP HR to shape talent ladders, retention strategies, and team engagement.Skills and Competencies
A seasoned CRM or digital performance lead who has grown into strategic ownership.Someone who has led Salesforce or Martech project delivery in a regional or global setting.A team builder who thrives on scaling talent and motivating high-performance squads.A translator of complexity—able to bridge product, marketing, analytics, and tech.Data fluent but not data-obsessed—who uses insights to move business outcomes.A structured thinker who’s comfortable with agile, experimentation, and change management.