Position : Go-to-Market (GTM) Strategist
Location : India (Remote)
Employment Type : Full Time
Schedule : Monday to Friday, Day Shift
Experience : 2+ Years
Company Description
Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.
We are looking for a Go-to-Market (GTM) Strategist to define, orchestrate, and optimize the launch and growth strategy for Scry AI’s products across priority markets and verticals.
Role Overview
As a GTM Strategist, you will own the end-to-end go-to-market strategy for new products, features, and vertical solutions. You will work closely with product, sales, marketing, and leadership to define ICPs, craft positioning and messaging, design launch plans, and enable revenue teams. Your work will ensure that Scry AI’s offerings are clearly understood, competitively differentiated, and consistently adopted in target markets.
Key Responsibilities
GTM Strategy and Planning
- Define go-to-market strategies for new products, features, and vertical solutions, from concept to post-launch optimization
- Develop clear value propositions, positioning, and messaging tailored to industries, buyer personas, and use cases
- Partner with product and leadership to prioritize markets, segments, and launch milestones based on impact and feasibility
Market, Customer, and Competitive Insight
Conduct market research to understand trends, competition, and whitespace opportunities across BFSI, insurance, logistics, and industrial sectorsCollaborate with sales and customer success to gather field insights, objections, and real-world use casesTranslate insights into differentiated narratives, playbooks, and strategic recommendationsLaunch and Campaign Orchestration
Build integrated launch plans across channels (website, email, webinars, social, events, partner channels) with clear timelines and success metricsWork with demand generation and content teams to create GTM assets : one-pagers, sales decks, case studies, landing pages, and nurture flowsEnsure consistent messaging across all touchpoints and coordinate cross-functional execution for each launchSales and Partner Enablement
Create and maintain sales enablement materials : pitch decks, battlecards, objection-handling guides, demo scripts, and competitor comparisonsTrain sales, SDRs, and partner teams on new offerings, positioning, ICPs, and discovery frameworksPartner with revenue leadership to refine pricing, packaging, and qualification criteria as GTM motions scalePerformance Tracking and Optimization
Define GTM success metrics and track performance across pipeline, win rates, deal cycles, and product adoptionAnalyze data from CRM, marketing automation, and product usage to identify bottlenecks and opportunitiesOptimize GTM motions based on feedback, experiments, and lessons learned from previous launchesRequired Qualifications and Skills
2+ years of experience in B2B SaaS, product marketing, GTM strategy, or related rolesProven experience planning and executing go-to-market strategies for tech or enterprise productsStrong understanding of B2B buying journeys, especially in mid-market and enterprise environmentsAbility to translate complex technical capabilities into clear, business-focused value propositionsExperience collaborating with product, sales, and marketing in a fast-moving, cross-functional environmentComfortable working with data (pipeline reports, funnel metrics, product usage) to inform decisionsBackground in AI, data, or enterprise software is a strong plus;exposure to BFSI / insurance / logistics is an advantage
Our Ideal Candidate
Thinks at the “systems level” and enjoys connecting product, market, and revenue strategyCan switch between strategy and execution : defining GTM narratives and getting hands-on with assets and launch tasksLoves understanding customers and markets, and can turn that understanding into sharp messaging and sales storiesIs comfortable challenging assumptions, proposing new plays, and iterating quickly based on data and feedbackWants to shape the category narrative for an AI company building deep, high-impact enterprise platformsIf this role interests you, follow our page to stay updated on job opportunities and insights into how AI platforms are transforming GTM, sales, and operations across global enterprises.
