Category Development Marketer

ConfidentialBengaluru / Bangalore

5 days ago

Job description

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.

Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional

Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.

Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.

Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.

Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.

Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner

Ensure portfolio health is maintained responsible for pricing, gross margin, profitable mix.

Skills Required

Category Marketing, Product Placement, pricing strategy , Promotions

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Development • Bengaluru / Bangalore

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