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Branded Content
Branded ContentRepublic World • uttar pradesh, India
Branded Content

Branded Content

Republic World • uttar pradesh, India
9 hours ago
Job description

About the Role :

We are seeking energetic, passionate, and forward thinking professionals to join our rapidly expanding Branded Content Production team.

This position is ideal for a dynamic member who thrives at the intersection of creativity, production excellence, and strategic thinking.

As a key member of our team, you will play an instrumental role in shaping the next generation of branded storytelling across broadcast Television & Digital platforms. You will collaborate with cross-functional departments, and bring bold ideas to life for some of the most recognizable brands and media partners.

Key Responsibilities

1. Cross-Functional Collaboration

  • Work closely with Sales, Strategy, Editorial, Marketing, and Creative teams to ensure all branded content initiatives align with broader business objectives and client expectations.
  • Serve as a key liaison between internal departments and external partners to streamline communication and project execution.
  • Translate client briefs into actionable creative and production strategies.

2. Creative Direction & Strategy

  • Drive the creative vision for branded campaigns from concept to completion.
  • Develop and present innovative production decks and proposals for brand collaborations.
  • Provide clear strategic guidance to ensure all deliverables meet both creative ambition and commercial goals.
  • Stay ahead of emerging trends in content, storytelling, and audience engagement to continuously elevate campaign output.
  • 3. Content & Production Excellence

  • Oversee end-to end production across a wide range of content formats, including TV, Digital, Short-form, Long-form, LIVE events, and Post-produced segments.
  • Maintain consistent quality, tone, and storytelling integrity across all platforms and touchpoints.
  • Implement best practices in production planning, budgeting, and execution to ensure efficiency and excellence.
  • Uphold brand integrity while delivering content that resonates with diverse audiences.
  • 4. Ideation & Campaign Development

  • Contribute to ideation sessions that generate fresh, original concepts for branded content.
  • Translate creative ideas into executable campaign strategies that drive engagement and deliver measurable value.
  • Collaborate with creative, strategy, and client teams to craft compelling narratives that align with brand purpose and audience insights.
  • 5. Events & On-Ground Activations

  • Manage and oversee branded on ground events, ensuring they are seamlessly integrated into larger 360° campaign ecosystems.
  • Collaborate with internal team, event partners, production vendors, and internal teams to deliver high-impact brand experiences.
  • Ensure all activations uphold production standards and enhance brand storytelling.
  • Qualifications & Experience

  • Relevant years of experience in branded content production, creative strategy, or broadcast / digital media.
  • Proven track record in creative and production teams in a fast-paced media environment.
  • Strong understanding of content creation across platforms (TV, OTT, Digital, and Social).
  • Excellent project management, communication, and presentation skills.
  • Ability to manage multiple stakeholders and deliver under tight timelines.
  • Prior experience with on-ground event execution and integrated campaign rollouts is highly desirable.
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    Content • uttar pradesh, India

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