Shri Kartikeya Pharma - Senior Manager/Manager - MarketingSHRI KARTIKEYA PHARMA • Hyderabad, India
Shri Kartikeya Pharma - Senior Manager / Manager - Marketing
SHRI KARTIKEYA PHARMA • Hyderabad, India
9 days ago
Job descriptionAbility to build brand strategy, go-to-market plans, and annual marketing calendars. Strong experience in digital marketing, performance campaigns, SEO / SEM, email marketing, and social media planning. Expertise in product positioning, competitive analysis, and market segmentation. End-to-end experience in new product development (NPD) from concept to launch. Knowledge of nutraceutical ingredients, formulations, claims, and regulatory requirements (FSSAI, US FDA, EFSA preferred). Capability to manage product lifecycle, pricing, and value proposition. Skilled in identifying market trends, consumer insights, competitor benchmarking, and demand Ability to prepare marketing dashboards using data analytics tools. Strong understanding of P&L management, budgeting, ROI tracking, and business forecasting. Ability to support sales teams with marketing collaterals, training, and promotional strategies. Excellent skills in brand storytelling, content development, and technical content marketing (for ingredients). Capability to lead high-performing teams, manage agencies, and coordinate with R&D, QA, Production, and BD. Strong presentation skills for customer meetings, product demos, and exhibitions. Exposure to nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods. Understanding of claims substantiation, clinical studies, and documentation required for marketing.
the Company :
Shri Kartikeya Pharma is one of Indias leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.
Department : Marketing
Title : Senior Manager / Manager- 8-15 years of total experience in Marketing, Product Management, or Brand Management.
- Minimum 5-7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry.
- Proven experience handling B2B and / or B2C nutraceutical brands, ingredient marketing, or finished formulations.
- Exposure to global markets (US / EU / APAC) is preferred for companies dealing with exports.
- Experience in managing cross-functional teams, agency partners, and external As per the Market Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No : 45, Jubilee Hills, Deliverables :
1. Marketing Strategy & Execution :
2. Product & Portfolio Management :
3. Market Research & Insights :
forecasting.
4. Commercial & Business Skills :
5. Communication & Leadership :
6. Industry-Specific Skills :
(ref : iimjobs.com)
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Senior Marketing • Hyderabad, India
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