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Salesforce Marketing cloud Sr Developer

Tata Consultancy Serviceshosur, tamil nadu, in

3 days ago

Job description

Dear All

Role : Salesforce Marketing Cloud Developer

Experience : 7 + Years

Location : Chennai

Essential Criteria :

In-depth knowledge of Salesforce Marketing Cloud (SFMC) platform
Expertise in Email Studio, Mobile Studio, Journey Builder, and Automation Studio
Familiarity with SFMC APIs, AMPscript, and SQL
Understanding of data modelling, segmentation, and personalization
Experience with marketing automation, email marketing, and campaign management
Proven experience leading SFMC projects or teams
Strong communication and interpersonal skills
Ability to collaborate with cross-functional teams e.g., marketing and IT teams
Basic knowledge of Salesforce Sales Cloud
Knowledge of integration with external systems (e.g., CRM, ERP)
Design and develop marketing automation solutions
Collaborate with stakeholders to define marketing strategies
Manage and mentor SFMC team members
Ensure data quality, security, and compliance

Required Marketing domain knowledge :

Knowledge of marketing strategies and goals

Understanding of customer journey mapping and customer engagement

Familiarity with marketing analytics and metrics (e.g., open rates, click-through rates)

Salesforce Developer • hosur, tamil nadu, in