Performance Marketing Specialist

About Technosport

Technosport is one of India’s fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth — ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online.

About the Role

We’re seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You’ll be the engine behind Technosport’s growth — making sure every rupee spent on ads delivers maximum return.

Key Responsibilities

• Plan, launch & optimize performance campaigns across multiple channels : search, social, retargeting, marketplace ads, display, offline awareness when needed.
• Manage advertising budgets : allocate, monitor, shift spent between campaigns / channels based on performance.
• Manage & optimize product catalogs / feeds in Meta and Google to ensure accurate, high-converting dynamic ads.
• Constant creative & messaging testing : ad copy, visuals, CTAs, offers; iterate fast.
• Work with creative / content / graphic teams to produce assets that are conversion-friendly.
• Monitor bottom-of-funnel metrics : add-to-cart → checkout → purchase → repeat, and find ways to reduce drop-offs.
• Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic / marketplace).
• Leverage marketplace campaigns : optimize listings, promotions, marketplace ads, deal seasons.
• Geo-targeting + local awareness campaigns for store launches – ensure digital campaigns drive footfall.
• Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.)

Requirements

Why Join Technosport?