AI Marketing Specialist
About this role
We're seeking a skilled marketing professional who can distill complex AI concepts into compelling content for both technical and business audiences.
This position is ideal for someone who enjoys a dynamic role with multiple responsibilities, including content creation, campaign management, and system building.
- Create engaging content across various formats : blogs, posts, case studies, newsletters, and more
- Develop and manage campaigns, including post boosting, targeting, and performance tracking
- Build and maintain marketing frameworks for content planning, campaign execution, and performance measurement
- Design and optimize email marketing strategies for B2B audiences, including newsletters and drip campaigns
- Analyze data using analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights
- Collaborate with product, design, and tech teams to ensure consistent messaging across all channels
- Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement
Key qualifications :
Excellent writing and storytelling skills with the ability to simplify complex AI conceptsSolid understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases)Hands-on experience managing posts and boosting / sponsored campaignsFamiliarity with SEO and analytics toolsBackground in marketing, communications, computer science, or related fieldBonus : experience in B2B SaaS, enterprise tech, or AI-driven businesses