Media Planner / Sr. Media Planner - Mainline Advertising

Roles and Responsibilities :

• Preparing campaign wise presentation , setting objectives basis sales target / competition
• Setting benchmarks for CPRP / GRP and Reach
• Working out innovation and integration ideas as per the brief given by the client
• Conducting Post analysis of the campaigns
• Checking Weekly / Monthly / Quarterly media update report (Channel wise , Publication wise) and sending it to client
• Crosschecking with the objective and Weekly / Monthly / Quarterly client report (Performance , SOV , SOE , Media Mix) and sending it to the client
• Preparing Monthly MIS for client
• Scheduling strategy and execution , co-ordinating with operations for execution
• Managing clients for plans and schedules
• Ensuring that the clients budget is managed properly and no shortfall
• Number of Accounts approx 3-5

Candidate Profile

Skills Required

Campaign Planning, Budgeting, Media Planning, Marketing, Client Management, Analytical Skills