Meta Ads Specialist Role
We are seeking a highly skilled Meta Ads Specialist to join our team. As a performance marketing specialist, you will be responsible for planning, creating, and optimizing Meta ad campaigns.
Key Responsibilities :
- Plan, create, and optimize Meta (Facebook + Instagram) ad campaigns.
- Manage lead generation campaigns for international clients.
- Conduct audience research, competitor analysis & campaign strategy planning.
- Track campaign performance in Meta Business Suite / Ads Manager and report insights.
- Optimize campaigns for ROI, CPL, and conversion goals.
- Stay updated with Meta Ads policies, trends, and best practices.
Requirements :
3+ years of experience in running Meta Ads campaigns.Must have worked with international clients (USA, UK, Europe, Australia).Proven track record of generating leads through Meta Ads.Familiarity with tools like Meta Business Suite, Ads Manager, and Google Analytics.