Adobe Journey Optimizer Expert

About Company : Our Client Corporation provides digital engineering and technology services to Forbes Global 2000 companies worldwide. Our Engineering First approach ensures we can execute all ideas and creatively solve pressing business challenges. With industry expertise and empowered agile teams, we prioritize execution early in the process for impactful results. We combine logic, creativity and curiosity to build, solve, and create. Every day, we help clients engage with new technology paradigms, creatively building solutions that solve their most pressing business challenges and move them to the forefront of their industry.

Job Type : Contract

Role : Adobe

Experience : 6 + years

Work Location : Any Ltimindtree Location

Payroll on : People Prime World Wide

Notice : 0 to 15 days

Work mode : Hybrid

Job description

Role Overview :

T Shaped Adobe Skills AJOD Multi Solution Architect

Adobe Journey Optimizer Expert

We are looking for an experienced Adobe Journey Optimizer AJO Developer who will be responsible for designing developing and maintaining customer journeys using Adobe Experience Platform AEP and AJO The ideal candidate should have hands on experience with Adobe Experience Platform RealTime Customer Profile Segmentation and Adobe Journey Optimizer and should understand how to build scalable and personalized customer experiences

Key Responsibilities

Design and implement customer journeys using Adobe Journey Optimizer

Build and manage event driven journeys time based campaigns and real time personalization use cases

Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows

Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers

Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations

Design and test email templates push notifications and in app messages within AJO

Implement offer decisioning and personalized content blocks using AJO Offer Library

Perform unit testing UAT and AB testing within journeys to ensure optimal performance

Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion

Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc

Technical Skills

Strong experience with Adobe Journey Optimizer AJO

Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion

Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus

Proficient in JavaScript JSON and RESTful API integration

Good understanding of data sources batch and streaming identity stitching and audience activation

Experience with Tag Management Tools Adobe Launch or Tealium is a plus

Preferred Qualifications

Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform

Experience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plus

Experience in industries such as Retail Telecom BFSI or Healthcare is a plus

Understanding of privacy regulations GDPR CCPA and consent frameworks