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Progenesis - Specialist - Marketing & Branding

Progenesis - Specialist - Marketing & Branding

Progenesis IVF Private LimitedMumbai, India
9 days ago
Job description

Key & Planning :

  • Develop and implement comprehensive offline marketing and branding strategies aligned with Progenesis Fertility Centers business objectives and brand vision.
  • Identify high-impact BTL activation opportunities to increase brand presence and patient footfall in and around clinic locations.
  • Collaborate with cross-functional teams (digital marketing, operations, clinical, sales) to ensure cohesive and consistent messaging across all Management :
  • Lead the end-to-end management of offline marketing campaigns, including ideation, budgeting, vendor selection, execution, and performance tracking.
  • Negotiate contracts, costs, and deliverables with external vendors and agencies to optimize marketing spend without compromising quality.
  • Ensure all offline marketing materials (hoardings, flyers, brochures, signage, space branding) are designed, produced, and installed on time and in compliance with brand & Installation :
  • Oversee the conceptualization and rollout of branding installations at all clinic locations to ensure brand consistency and visibility.
  • Manage vendor relationships and installation teams to ensure quality control and timely deployment of branding assets.
  • Continuously evaluate and improve branding materials based on patient feedback and market Management & Activation :
  • Plan, coordinate, and execute marketing events, health camps, workshops, and other outreach programs to engage prospective patients and build community trust.
  • Lead logistics, vendor coordination, staffing, and post-event analysis to maximize event effectiveness and ROI.
  • Use event marketing insights to refine future offline campaigns and patient engagement & Reporting :
  • Track, analyze, and report on the effectiveness of offline marketing campaigns using KPIs such as patient inquiries, footfall, brand recall, and ROI.
  • Present regular reports to senior management with actionable insights and recommendations for continuous Leadership & Development :
  • Mentor and guide junior marketing staff and coordinate with cross-functional teams to ensure

seamless campaign execution.

  • Drive a culture of creativity, accountability, and results-oriented execution within the marketing & Skills :
  • Bachelors or Masters degree in Marketing, Business Administration, or a related field.
  • Minimum 10 years of extensive experience in offline marketing, branding, and campaign management, preferably in healthcare or service industries.
  • Proven expertise in BTL activations, vendor negotiations, offline campaign execution, and event management.
  • Strong understanding of brand building, patient engagement, and community outreach strategies.
  • Excellent project management skills with the ability to manage multiple high-impact projects simultaneously.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Ability to analyze market trends and leverage data to optimize marketing efforts.
  • Proficient in MS Office Suite, marketing software / tools, and basic design understanding.
  • Experience working in a fast-paced, target-driven environment with a high degree of Experience working within the healthcare or fertility sector.
  • Exposure to integrated marketing campaigns combining offline and digital channels.
  • Familiarity with healthcare regulations related to marketing and patient communications
  • (ref : iimjobs.com)

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