Progenesis - Specialist - Marketing & Branding
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Progenesis - Specialist - Marketing & Branding
Progenesis IVF Private LimitedMumbai, India
9 days ago
Job description
Key & Planning :
Develop and implement comprehensive offline marketing and branding strategies aligned with Progenesis Fertility Centers business objectives and brand vision.
Identify high-impact BTL activation opportunities to increase brand presence and patient footfall in and around clinic locations.
Collaborate with cross-functional teams (digital marketing, operations, clinical, sales) to ensure cohesive and consistent messaging across all Management :
Lead the end-to-end management of offline marketing campaigns, including ideation, budgeting, vendor selection, execution, and performance tracking.
Negotiate contracts, costs, and deliverables with external vendors and agencies to optimize marketing spend without compromising quality.
Ensure all offline marketing materials (hoardings, flyers, brochures, signage, space branding) are designed, produced, and installed on time and in compliance with brand & Installation :
Oversee the conceptualization and rollout of branding installations at all clinic locations to ensure brand consistency and visibility.
Manage vendor relationships and installation teams to ensure quality control and timely deployment of branding assets.
Continuously evaluate and improve branding materials based on patient feedback and market Management & Activation :
Plan, coordinate, and execute marketing events, health camps, workshops, and other outreach programs to engage prospective patients and build community trust.
Lead logistics, vendor coordination, staffing, and post-event analysis to maximize event effectiveness and ROI.
Use event marketing insights to refine future offline campaigns and patient engagement & Reporting :
Track, analyze, and report on the effectiveness of offline marketing campaigns using KPIs such as patient inquiries, footfall, brand recall, and ROI.
Present regular reports to senior management with actionable insights and recommendations for continuous Leadership & Development :
Mentor and guide junior marketing staff and coordinate with cross-functional teams to ensure
seamless campaign execution.
Drive a culture of creativity, accountability, and results-oriented execution within the marketing & Skills :
Bachelors or Masters degree in Marketing, Business Administration, or a related field.
Minimum 10 years of extensive experience in offline marketing, branding, and campaign management, preferably in healthcare or service industries.
Proven expertise in BTL activations, vendor negotiations, offline campaign execution, and event management.
Strong understanding of brand building, patient engagement, and community outreach strategies.
Excellent project management skills with the ability to manage multiple high-impact projects simultaneously.
Exceptional communication, negotiation, and interpersonal skills.
Ability to analyze market trends and leverage data to optimize marketing efforts.
Proficient in MS Office Suite, marketing software / tools, and basic design understanding.
Experience working in a fast-paced, target-driven environment with a high degree of Experience working within the healthcare or fertility sector.
Exposure to integrated marketing campaigns combining offline and digital channels.
Familiarity with healthcare regulations related to marketing and patient communications