MarTech Integration Specialist

Role Overview We are looking for a Marketing Technology Specialist who has hands-on experience in event tracking, analytics, and ad tech integrations . You will play a crucial role in setting up and debugging event flows across multiple platforms to optimize our clients’ marketing journeys.Key Responsibilities ✅ Tag Implementation & Tracking : Set up and manage Google Tag Manager (GTM) , GA4 tags , Google Ads tags , and Meta pixels , Meta CAPI , SDK eventsDebug and validate event flows using tools like GTM preview, Meta Event Debugger, and Google Tag Assistant.✅ Event Creation & Debugging : Define, configure, and test marketing events across web and mobile .Ensure proper event mapping to analytics and attribution platforms.Work closely with developers and marketing teams to troubleshoot event-related issues.✅ MMP (Mobile Measurement Partner) SDK Integration : Implement and manage MMP SDKs (AppsFlyer, Adjust, Branch, etc.).Track app installs, in-app events, and ensure correct attribution for paid marketing channels.✅ Ad Tech & Attribution : Ensure data integrity between ad platforms, analytics tools, and MMPs.✅ Client Collaboration & Optimization : Work with multiple clients to set up, monitor, and optimize event tracking strategies .Help refine marketing data pipelines for better campaign insights and optimization.What We’re Looking For 1+ years of experience in MarTech / Marketing Analytics .Strong knowledge of GTM, GA4, Google Ads tags, Meta pixels .Hands-on experience with event creation, debugging, and troubleshooting .Familiarity with MMP SDKs (AppsFlyer, Adjust, etc.).Understanding of digital ad tracking, attribution models, and performance marketing metrics .Ability to work with cross-functional teams (developers, marketers, and analysts).Problem-solving mindset with strong attention to detail.Bonus Points ✨ Experience with server-side tagging .✨ Understanding of data layers and event schema .✨ Prior experience with client-facing roles in a marketing agency .