Performance Marketing ManagerZenoRealty • India
Performance Marketing Manager
ZenoRealty • India
3 days ago
Job descriptionBuild, manage, and optimize high-volume lead generation campaigns across Meta Ads and Google Ads . Expert understanding of the 3-tier Meta structure (Campaign > Set up complete funnel strategies, audience segmentation, and performance flows. Manage all assets through Meta Business Manager , including Partner Codes, Pixels, Conversions API, and Custom Audiences. Ensure data integrity, hygiene, and compliance across all ad accounts and business assets. Treat Pixel events, audiences, and CAPI integrations as long-term compounding assets . Manage, optimize, and scale monthly ad budgets ranging from ₹50,000 to ₹20,00,000+ . Monitor pacing, performance thresholds, and efficiency metrics while scaling budgets aggressively. Maintain optimal CPL and conversion efficiency even at high-scale spends. Work closely with the Sales Team to validate lead quality vs. lead volume . Track leads beyond clicks—optimize based on site visits, funnel behavior, and sales feedback. Use AI-driven insights to iterate and refine targeting and creative strategy. Conduct systematic A / B testing of headlines, creatives, formats, and hooks. Use performance data to lower Cost Per Lead (CPL) and improve conversion efficiency. Collaborate with leadership to implement strategic creative experiments. Has handled 10+ client accounts simultaneously and knows how to operate in structured chaos. Looking for a long-term role with deeper ownership, not rapid-fire client churn. Operates strictly via Ads Manager and does not rely on boosted posts. Advanced understanding of Lookalikes, Retargeting funnels, Pixel events, CAPI integration , and performance-driven digital funnels. Comfortable reading spreadsheets and interpreting campaign data. Strong understanding of ROAS, CPL, Cost Per Result, conversion value , and other performance metrics. Ability to convert numbers into actionable insights. 3–6 years of experience in Performance Marketing / Paid Ads . Proven track record of managing and scaling Meta + Google campaigns. Strong command over Meta Business Manager, Google Ads UI, Attribution tools, and analytics. Excellent communication, reporting, and data interpretation abilities. Experience using AI tools for creative generation, insights, and optimization (preferred). Work directly with founders, high context and fast decisions Chance to build ZenoRealty’s performance marketing engine from the ground up Exposure to HNI and NRI real estate investing, not just generic leads Competitive salary plus performance incentives linked to results
We are hiring : Performance Marketing Manager
Company : ZenoRealty
Location : Noida
Experience :
- 3–5 Years (Strictly Agency Background)
ZenoRealty is building an investor-first real estate brokerage for NCR. Meta Ads will be a core growth engine for us, and we want to build this capability in-house, not depend on agencies.
If you live inside Ads Manager, like experiments, and care about lead quality, read on.
Core Responsibilities
1. Campaign Architecture
Ad Set >
Ad).
2. Asset & Access Governance
3. Budget Management & Pacing
4. AI-Enriched Feedback Loop
5. Creative Iteration (AI-Enriched)
The Ideal Candidate
Agency Veteran
Tech-Savvy Marketer
Financially Literate
Required Skills & Experience
What you get
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Performance Marketing • India
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