Content Strategist

We have an opening for Copywriter only for the Delhi location for client.

Details are mentioned below :

Job Title : Copywriter

Location : Delhi

Experience Required : 2-4 years in digital advertising in BFSI

Job Summary : We are looking for a strategic and creative Copywriter to join our client-side team in Delhi for a leading BFSI brand . The role involves conceptualizing and crafting compelling, clear, and engaging content across digital, social, and mainline platforms. The ideal candidate should have strong storytelling skills, an understanding of financial products, and the ability to communicate complex ideas in a simple, relatable way.

Key Responsibilities :

Content Creation : Develop copy for campaigns, social media, website content, emailers, and other digital assets.

Concept Development : Partner with the design and servicing teams to translate briefs into strong creative concepts.

BFSI Communication : Simplify and humanize financial communication while maintaining brand tone and compliance.

Campaign Ideation : Work on integrated campaign ideas, headlines, taglines, and brand narratives.

Quality & Consistency : Ensure all content is grammatically accurate, brand-appropriate, and delivered within timelines.

Research & Insight : Stay updated on industry trends, competition, and emerging digital communication formats.

Qualifications :

Education & Soft Skills :

• Graduate / Postgraduate in Mass Communication, Advertising, or English Literature.
• Ability to adapt tone and style across multiple formats — from short social copy to long-form content.
• Graduates or post-graduates preferably in Hindi, Advertising or Communications
• Strong collaboration and time management skills.
• Excellent command of English with strong conceptual and storytelling ability.

Experiences :

3–5 years of experience in copywriting, preferably in BFSI, advertising, or digital marketing.