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Brand Partnerships and Collaboration Executive
VylaNew Delhi, Delhi, India1 day ago
Job descriptionLead the onboarding and growth of fashion labels — build relationships with designers, homegrown brands, and boutique founders. Negotiate and execute win-win partnerships that drive revenue and visibility. Identify and curate hero brands for exclusive VYLA edits or co-branded drops. Maintain brand health, product curation, and collaboration ROI tracking. Build a tiered influencer strategy — from macro fashion voices to micro creators who authentically align with VYLA. Secure collaborations with stylists, editors, and fashion colleges (NIFT, Pearl, etc.) . Design ambassador programs and reward-based partnerships to fuel community-driven marketing. Oversee creative briefs, campaign content, and storytelling consistency across influencers. Track and optimize key KPIs : CAC, ROAS, AOV, repeat rate, and engagement. Create measurable frameworks for all collaborations, every campaign should tie back to growth. Lead the affiliate, ambassador, and PR collaboration network to multiply organic reach. Build brand visibility across digital media, fashion magazines, and retail events. Conceptualize and execute co-branded events, and digital showcases with select fashion labels. Partner with luxury hotels, PR agencies, and event collectives to build VYLA’s aspirational offline presence. Develop editorial partnerships (Harper’s Bazaar, Grazia, Vogue India, LBB) for feature placements. 5–10 years of experience in growth, brand marketing, or partnerships within fashion, D2C, lifestyle, or creative agencies. Strong network within the fashion, influencer, and brand ecosystem the ability to open doors instantly. Proven track record of executing successful brand collaborations or influencer-led launches. Hands-on understanding of digital growth, media buying, and campaign performance. A creative eye for aesthetics and storytelling — combined with commercial acumen Above all a lover for fashion & homegrown brands . Familiar with homegrown fashion brands and excited about India’s evolving fashion scene. Direct mentorship from growth professionals & the founder . A clear growth path into senior brand / growth roles. Hands-on exposure to e-commerce, fashion-tech, and brand partnerships . A front-row seat in building one of India’s most exciting fashion platforms.
VYLA is India’s next-gen multi-brand fashion e-commerce platform , curating the country’s most inspiring homegrown fashion labels for modern, style-conscious women.
Our mission : to make discovering Indian fashion as seamless, premium, and story-driven as global shopping experiences.
We blend design, technology, and curation — At VYLA, we’re redefining shopping experience by bringing the best homegrown labels onto one curated platform.
Be Fashion. Be Seen. Be VYLA.
🧩 Key Responsibilities
🧠 Go-To-Market Leadership
- Develop a scalable GTM roadmap aligned with paid, organic, and partnership-driven growth.
- Oversee performance marketing, paid media strategy (Meta, Google, Pinterest, YouTube).
🤝 Brand & Designer Partnerships
💬 Influencer, Creator & Stylist Collaborations
📈 Strategic Growth & ROI
🪄 Collaborations & Experience Marketing
🎯 Who We’re Looking For
Benefits
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Brand Executive • New Delhi, Delhi, India
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