Brand Strategist

About us

Polaris School of Technology (PST) is a new-age tech school in Bengaluru, building the next generation of techies. We offer a 4- year Bachelors CS degree program. Founded by Mukul Rustagi & Bhaswat Agarwal (the same duo behind Classplus - a $600Mn company backed by Tiger Global, Surge, GSV, Blume and more).💛

We’re a community of contrarians and outliers - students (avg. age 18) who chose a non-traditional path, and a young, driven team (avg. age 26) that thrives on ownership, hustle, and vision. Our home ground hosts 500+ Gen-Z tech nerds who learn by breaking, making and shipping. Think Ranchos everywhere and a campus Phunsuk Wangdu would’ve built. Viruses? Error 404.

In just 2 years, over 3 lakh+ people have already shown interest in what we’re building, and our team’s North Star is simple : craft

brand love at scale!

Even though we’re a tech school, we operate like a high-velocity company - and the best part? You see the impact instantly.

From parents trusting us with their kids’ futures to students getting their first big wins, everything feels personal, real, and

incredibly rewarding.

If you want to build a legacy, not just campaigns - welcome home.🙌

About the Role At Polaris,

we’re building a category-defining tech school, and we're looking for a Brand Associate who loves fast growth, clean execution, and owning metrics that actually move the needle. If you’re someone who gets excited by funnels, campaigns, creator-led growth, and GTMs — this is your playground.

What you will do?

• Growth & Lead Generation - R un experiments, drive high-intent lead generation, manage SEO / ORM, and continuously optimize funnels for better conversions.
• Campaigns & Execution - Plan and execute multi-channel campaigns end-to-end : influencer marketing, offline activations, ATL / BTL initiatives, and GTMs. Coordinate with agencies, vendors, and internal teams to deliver fast, clean outcomes.
• Creative & Content Collaboration - Work closely with design and video teams to develop thumbnails, reels, landing pages, and marketing collaterals that align with campaign goals. Basic Design / copy / vibe-coding skills are a plus.
• Acquisition, Retention & Nurturing - Build and manage nurturing journeys across WhatsApp, email, and community touchpoints -ensuring consistent, high-quality communication across the entire student-parent funnel.
• Full-Stack Marketing - Touch every part of the marketing ecosystem- events, community, digital, offline, influencers, analytics - using marketing tools, automations, and landing page builders to keep everything running smoothly.