KEY RESPONSIBILITIES :
- Revenue generation for the company through Multimedia solutions for the city / region
- Coordinate regularly with the Programming & Marketing teams for client activities, ideation, events’ calendar etc.
- Maintain relationships with agency personnel, clients, their key decision makers, decision influencers etc.
- Prepare and implement annual sales strategy for the city
- Provide direction to sales team by developing, implementing and monitoring progress of the yearly and monthly sales plan
- Monitor competition (OOH as well as other media) and develop strategies to maximize market share
- Be the custodian of revenue performance of the city and also be responsible for yield maximization
- Identify, develop and implement strategies to build OOH as a category with the advertisers and agencies
- Recommend pricing strategies / tactics for the city
- Business Processes
Designing and implementing robust processes to ensure revenue bookings are as per company policy
Ensure through his team that monies are collected on time by regular tracking
People ManagementMonitor, coach and mentor team members in closing large value sales closures by meeting & building relationships with decision makers of key accounts
Conceptualise and implement monetizable opportunities and motivate the team to sell the idea
Identifying the right talent and investing time in developing them by frequent feedback on their performance
INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT :
Content Team, Finance, Scheduling, Corp Office etc.
TECHNICAL SKILLS & QUALIFICATION REQUIRED :
Post Graduate with 10-14yrs of experience in Sales & Marketing from any industry
PERSONAL ATTRIBUTES :
Ability to work under pressureRevenue MindsetRisk Taker with a bias for actionData Oriented with an ability to understand trends & spot opportunities