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General Manager - Graphic Design (Packaging)
General Manager - Graphic Design (Packaging)Havells India Ltd • Uttar Pradesh, India
General Manager - Graphic Design (Packaging)

General Manager - Graphic Design (Packaging)

Havells India Ltd • Uttar Pradesh, India
22 days ago
Job description

We’re seeking a senior Graphic Design lead to lead the transformation of our packaging strategy—from feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs.

Key Responsibilities :

  • Strategic Leadership : Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.
  • Creative Direction : Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.
  • Team & Partner Management : Lead internal design teams and external agencies to deliver scalable, high-performing design systems.
  • Design Validation : Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.
  • Innovation & Trend Forecasting : Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.
  • AI Integration : Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.
  • Cultural Insight : Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.

Ideal Candidate Profile :

  • 15–20 years of progressive experience in graphic design, including :
  • 8–10 years at a top-tier design agency
  • 5–6 years in a senior client-side role at a leading CPG / FMEG company
  • Proven ability to blend creative excellence with business strategy
  • Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)
  • If your profile match with the requirement share your CV at varsha.tomar@havells.com

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    Graphic Design • Uttar Pradesh, India

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