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15h Left : Content Marketing Manager

15h Left : Content Marketing Manager

Enago (Crimson Interactive)India
12 hours ago
Job description

Key Responsibilities :

1. Thought Leadership Strategy :

  • Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
  • Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
  • Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.

1. Technology Understanding :

  • Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
  • Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.

    • 1. Content Marketing & Amplification :

  • Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.
  • Optimize content for search (SEO) and leverage analytics to measure and refine content performance.

    • 1. Sales Enablement :

  • Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
  • Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.

    • 1. Stakeholder Collaboration :

  • Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
  • Represent the brand at key industry events, webinars, and roundtables, both online and offline.

    • Required Skills and Experience :

    1. B2B Marketing Expertise :

  • Proven experience in B2B marketing, with a focus on content strategy and demand generation.
  • Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.

    • 1. Technology Acumen :

  • Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
  • Ability to distill complex technical concepts into clear, actionable marketing strategies.

    • 1. Content Leadership :

  • Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
  • Experience in creating high-quality content tailored to C-suite and decision-makers.

    • 1. Strategic Thinking & Execution :

  • Proven ability to align marketing strategies with business goals and drive measurable outcomes.
  • Proficiency in leveraging data analytics tools to assess campaign performance and ROI.

    • 1. Collaboration & Influence :

  • Strong interpersonal and communication skills, with experience managing cross-functional teams.
  • Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.
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