Role Overview :
- The Product Manager - Infection Control will serve as the strategic owner of the product portfolio, driving market development, product positioning, and cross-functional alignment to accelerate business growth.
- This role demands a blend of technical expertise, market insight, and commercial acumen to shape the infection control product strategy, deliver impactful go-to-market initiatives, and build strong relationships with key opinion leaders, healthcare providers, and regulatory bodies.
Key Responsibilities :
Strategic Product & Market Leadership :
Define and execute the product strategy and roadmap for infection control solutions, ensuring alignment with organizational growth objectives.Conduct in-depth market research to analyze trends, emerging technologies, and competitor landscape, translating insights into actionable growth opportunities.Identify opportunities for differentiation, portfolio expansion, and value creation through innovative product solutions and partnerships.Lead new product introductions including regulatory approvals, positioning, launch campaigns, and lifecycle management.Marketing & Market Development
Conceptualize and deliver high-impact marketing campaigns across digital, offline, and event platforms to enhance brand visibility and generate demand.Plan and execute scientific programs (symposia, CME, workshops, conferences) to build product awareness and thought leadership.Develop compelling marketing collateral, technical presentations, and digital assets tailored to clinicians, hospital administrators, and infection control specialists.Build strong relationships with architects, consultants, and project stakeholders to drive adoption during healthcare infrastructure projects.Sales Enablement & Business Development
Partner closely with sales teams to drive revenue growth by providing technical knowledge, consultative selling tools, and competitive positioning.Support strategic tenders, technical evaluations, and key account negotiations by engaging with surgeons, CSSD managers, consultants, and procurement authorities.Identify and drive cross-selling and upselling opportunities across consumables and equipment bundles.Coach and mentor new sales representatives to accelerate their product adoption capabilities and confidence.Training & Knowledge Transfer :
Design and deliver structured training programs for sales teams, distributors, and healthcare professionals on infection control products, workflows, and best practices.Conduct operational training sessions, follow-ups, and troubleshooting with end users to ensure customer satisfaction and compliance.Collaborate with other product managers to align training programs during project rollouts and handovers.Operational Excellence & Compliance :
Develop accurate forecasts, monitor sales funnels, and manage demo stocks to ensure market readiness and operational efficiency.Ensure all promotional and technical communications comply with healthcare regulations, infection control standards, and quality certifications.Proactively resolve customer complaints and coordinate with service / technical teams to maintain trust and satisfaction.Leverage data analytics to track portfolio performance, identify gaps, and implement corrective action plans in consultation with leadership.Qualifications & Experience
Education : Bachelor's degree in Life Sciences, Biomedical Engineering, Biotechnology, or Pharmacy.
MBA / PGDM in Marketing or Healthcare Management preferred.Experience : 5-8 years of proven success in product management, preferably in medical equipment / devices / consumables within the infection control domain.
Demonstrated track record of launching, managing, and scaling technical product lines.(ref : iimjobs.com)