Senior Content Lead / Content Lead

Important :

This post is for candidates based out of Pune only . Please proceed only if you are based in Pune or are willing to relocate there. Our endeavor is to reply to everyone. However, with the volume of applications, we apologize; we cannot reply to non-Pune candidates unless relocation intent is specified.

Position : Full-time employee, hybrid working.

Location : Pune

CTC : Rs. 4.5-5.5 lacs

About the role :

Once the order is in, you take over. You are the end-to-end project manager beyond this point; hence, ownership is paramount. You are driving the brief and ensuring it is delivered as promised within timelines. Hence, you are the link between the client and our creator team. In popular parlance, this is called client-servicing. However, at WB, we believe that it will also need to have an editorial and research-oriented bent of mind for you to understand briefs.

Translate client requirements to the creator and guide and coach the creators to perform their best. Once they have created the content, you need to provide them with feedback, check if the delivery is as per the brief and non-plagiarised, the tonality, grammar, language, etc. is in place, monitor the progress of the project and provide regular updates to the client so that the project is completed on time and meets all requirements.

In case of a crisis ( of course, they happen) or perhaps to satisfy your creative urges, whatever it is, this role will also require you to write occasionally.

Client Servicing + Editorial Bent + Creator & Project Management → Client Lead

Responsibilities-

Driving the client’s brief jointly with the internal team

Researching and understanding the industry, target audience (TG) and writing accordingly - the brand, competition, industry and match tonality and guidelines

Wearing the brand hat, research and be able to disseminate information  internally

Keeping abreast with competition content for WordBerries as well as the clients

Identifying (review portfolios, conduct copy tests and evaluate) and managing writer / creator partner relations, managing writer redressal and payments

Coaching writers - providing them with feedback and proof-reading their work through premium versions of Grammarly and Copyscape

Proofreading, quality check and creative inputs for the writer’s work, checking for alignment with the client’s brief

Follow up with internal teams for job delivery as per timelines committed,  always maintaining client deadlines

Writing content across all formats (blogs, websites, brochures, scripts, Quora, newsletter, social media and award entries), lengths, in a variety of sectors

Managing WordBerries Promotion : Newsletters, and social media posts, if required

Serving as a day-to-day point of client contact, manage client feedback and operational job requirements

Minuting meetings clearly

Analyzing performance of content created, measure impact of delivery

From time to time, depending on the organization’s needs, you may have to temporarily cover responsibilities apart from the ones mentioned above

Job is to NOT be a postman between client and the creator. You have to be the indispensable bridge between the two

If you are still reading this, let us pop in again and remind you that you should be based out in Pune or be willing to relocate to Pune. Please continue further only if you satisfy this criterion. Otherwise, we would be happy if you could refer this job post to your friends in Pune.

Requirements

MBA Marketing or MA in journalism - mass media, advertising, marketing, content management, preferably from an agency

Minimum experience of 3-6 years

Excellent command over English - spoken & written should be fluent in conversing with clients - perfect about the hyphens and the dots

Should be eager to research and work across industries and sectors

Should be good at excel / MIS, numbers in general

Feels accountable for the wins and considers loss as personal.

Is dependable - things get done without internal reminders and follow-up

Project Management and foresight - treats time as money, can break down a brief into smaller steps and provision the next steps

Gritty and resilient - someone who does not let go unless done and bounces back quickly in times of a crisis

Needs to have own laptop with MS Windows loaded

Location : Hybrid in Pune

What’s in it for you?

Opportunity to work with a diverse range of brands and sectors

Flexibility of Hybrid working

Part of a fun, vibrant and passionate culture